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英文广告中的情态人际功能分析

Acknowledgements第4-5页
ABSTRACT第5-7页
摘要第8-14页
Chapter 1 Introduction第14-21页
    1.1 Contextualizing the Present Study第15-16页
    1.2 Purpose and Significance of the Study第16-18页
    1.3 Research Questions第18-19页
    1.4 Structure of the Study第19-21页
Chapter 2 Literature Review and Theoretical Framework第21-52页
    2.1 An Introduction of Advertisement第21-23页
    2.2 Definitions of Modality第23-24页
    2.3 Influential Theories on Modality第24-49页
        2.3.1 Palmer’s Theory from Semantics Approach第26-34页
        2.3.2 Sweetser’s Theory from Cognitive Approach第34-43页
        2.3.3 Halliday’s Theory from Systemic-Functional Grammar Approach第43-49页
    2.4 Recent Studies on Modality第49-52页
Chapter 3 Research Methodology第52-63页
    3.1 Method of Analysis第52-53页
    3.2 Perspectives of Analysis第53-61页
        3.2.1 Type Perspective第54-56页
        3.2.2 Orientation Perspective第56-59页
        3.2.3 Value Perspective第59-60页
        3.2.4 Polarity Perspective第60-61页
    3.3 Data Source and Procedures of Analysis第61-63页
Chapter 4 Results and Discussion第63-90页
    4.1 Distribution of Modality Expressions in Advertisement第63-65页
    4.2 Type Perspective第65-71页
        4.2.1 Modalization第66-69页
        4.2.2 Modulation第69-71页
    4.3 Value Perspective第71-80页
        4.3.1 Low第73-75页
        4.3.2 Median第75-78页
        4.3.3 High第78-80页
    4.4 Orientation Perspective第80-86页
        4.4.1 Subjective Explicit第81-82页
        4.4.2 Subjective Implicit第82-83页
        4.4.3 Objective Explicit第83页
        4.4.4 Objective Implicit第83-86页
    4.5 Polarity Perspective第86-90页
        4.5.1 Positive第87-88页
        4.5.2 Negative第88-90页
Chapter 5 Conclusions第90-97页
    5.1 Major Findings of the Study第90-93页
    5.2 Implications第93-95页
    5.3 Limitations and Suggestions for Future Study第95-97页
References第97-101页
Appendix第101页

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