| 中文摘要 | 第1-4页 |
| Abstract | 第4-8页 |
| Chapter 1 Introduction | 第8-10页 |
| ·Research Background | 第8页 |
| ·Methodology and Data Collection | 第8-9页 |
| ·Organization of the Thesis | 第9-10页 |
| Chapter 2 Literature Review | 第10-14页 |
| ·Previous Researches on Real Estate Advertisement | 第10-12页 |
| ·Cultural Studies on Real Estate Advertisements | 第10页 |
| ·Translation Studies on Real Estate Advertisements | 第10-11页 |
| ·Linguistic Studies on Real Estate Advertisements | 第11-12页 |
| ·Previous Studies on Aristotle's Three Appeals in Advertisements | 第12页 |
| ·Inspirations Derived from the Literature Review | 第12-14页 |
| Chapter 3 Theoretical Framework | 第14-20页 |
| ·Aristotle's Three Rhetorical Appeals | 第14-16页 |
| ·Ethos | 第14-15页 |
| ·Pathos | 第15页 |
| ·Logos | 第15-16页 |
| ·Studies on the Three Rhetorical Appeals | 第16-20页 |
| ·Previous Studies on Ethos | 第16-17页 |
| ·Previous Studies on Pathos | 第17-18页 |
| ·Previous Studies on Logos | 第18-20页 |
| Chapter 4 Data Analysis | 第20-39页 |
| ·A General Description | 第20页 |
| ·Persuasive Strategies by Means of Ethos | 第20-27页 |
| ·Good Sense | 第21-25页 |
| ·Good Moral | 第25-26页 |
| ·Good Will | 第26-27页 |
| ·Persuasive Strategies by Means of Pathos | 第27-36页 |
| ·Appeal to Aesthetic Sense | 第28-32页 |
| ·Appeal to Fear | 第32-34页 |
| ·Appeal to Pride | 第34页 |
| ·Appeal to Sense about Family | 第34-35页 |
| ·Appeal to Hope | 第35-36页 |
| ·Appeal to Sense of Being Presented in a Real Scene | 第36页 |
| ·Persuasive Strategies by Means of Logos | 第36-39页 |
| Chapter 5 Findings and Discussion | 第39-43页 |
| ·Similarities | 第39页 |
| ·Differences and Reasons | 第39-43页 |
| ·Differences by Means of Ethos and Possible Reason | 第39-41页 |
| ·Differences by Means of Pathos and Possible Reason | 第41-42页 |
| ·Differences by Means of Logos and Possible Reason | 第42-43页 |
| Chapter 6 Conclusion | 第43-44页 |
| Bibliography | 第44-48页 |
| Appendices | 第48-51页 |
| Publications during the Postgraduate Program | 第51-52页 |
| Acknowledgements | 第52-53页 |
