| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter One Introduction | 第9-12页 |
| ·Research Background and Purpose | 第9页 |
| ·Research Questions and Significance | 第9-10页 |
| ·Research Methodology | 第10页 |
| ·Organization of the Thesis | 第10-12页 |
| Chapter Two Advertisement Translation and Advertising Language | 第12-24页 |
| ·Studies on Advertisement Translation | 第12-16页 |
| ·Overseas Studies on Advertisement Translation | 第12-13页 |
| ·Domestic Studies on Advertisement Translation | 第13-15页 |
| ·Comments on Current Studies | 第15-16页 |
| ·Survey of Advertising Language | 第16-20页 |
| ·Definition and Components of Advertising Language | 第16-19页 |
| ·Functions and Purpose of Advertising Language | 第19-20页 |
| ·Stylistic Features of Advertising Chinese and Advertising English | 第20-23页 |
| ·Stylistic Features of Advertising Chinese | 第20-21页 |
| ·Stylistic Features of Advertising English | 第21-22页 |
| ·Contrastive Analysis of Advertising Chinese and Advertising English | 第22-23页 |
| ·Summary | 第23-24页 |
| Chapter Three Translation Variation Theory | 第24-37页 |
| ·Translation and Adaptation | 第24-26页 |
| ·Proposal of Translation Variation | 第26-27页 |
| ·Fundamentals of Translation Variation Theory | 第27-31页 |
| ·Essence of Translation Variation | 第27-28页 |
| ·Criteria of Translation Variation | 第28-29页 |
| ·Subject Theory and Object Theory | 第29-31页 |
| ·Guidance of Translation Variation Theory on Advertisement Translation | 第31-36页 |
| ·Feasibility of Applying Translation Variation Theory | 第31-32页 |
| ·Reader-oriented Theory | 第32-33页 |
| ·Translator’s Subjectivity | 第33-34页 |
| ·Eight Variation Methods | 第34-36页 |
| ·Summary | 第36-37页 |
| Chapter Four Application of Translation Variation Theory to Advertisement Translation | 第37-52页 |
| ·Critical Factors Affecting C-E Advertisement Translation | 第37-41页 |
| ·Linguistic Differences | 第37-40页 |
| ·Cultural Differences | 第40-41页 |
| ·Eight Variation Methods Applied in C-E Advertisement Translation | 第41-50页 |
| ·Supplement Method | 第41-43页 |
| ·Deletion Method | 第43-44页 |
| ·Edition Method | 第44-45页 |
| ·Summarization Method | 第45-46页 |
| ·Condensation Method | 第46-47页 |
| ·Combination Method | 第47页 |
| ·Remodeling Method | 第47-49页 |
| ·Imitation Method | 第49-50页 |
| ·Summary | 第50-52页 |
| Chapter Five Conclusion | 第52-54页 |
| ·Major Findings of the Study | 第52-53页 |
| ·Limitations of the Study and Prospects for Future Research | 第53-54页 |
| Bibliography | 第54-58页 |
| Acknowledgments | 第58-59页 |
| Publications | 第59页 |
