| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter Ⅰ Introduction | 第9-13页 |
| ·Background of the Research | 第9-10页 |
| ·Purpose of the Research | 第10-11页 |
| ·Structure of the Thesis | 第11-13页 |
| Chapter Ⅱ Literature Review | 第13-30页 |
| ·Introduction to Advertising | 第13-17页 |
| ·Definition of Advertising | 第13-15页 |
| ·Classification of Advertising | 第15-16页 |
| ·Function of Advertising | 第16-17页 |
| ·Introduction to Skopos Theory | 第17-24页 |
| ·Origin of Skopos Theory | 第17-18页 |
| ·Development of Skopos Theory | 第18-21页 |
| ·Comments on Skopos Theory | 第21-24页 |
| ·Previous Studies Related to Advertising Translation | 第24-30页 |
| ·Previous Studies by Foreign Scholars | 第24-25页 |
| ·Previous Studies by Chinese Scholars | 第25-27页 |
| ·Comments on Previous Studies | 第27-30页 |
| Chapter Ⅲ Theoretical Framework | 第30-37页 |
| ·Definition of Skopos | 第30-31页 |
| ·Important Concepts of Skopos Theory | 第31-33页 |
| ·Translational Action | 第31页 |
| ·Translation Brief | 第31-32页 |
| ·Translation Adequacy | 第32页 |
| ·Text Types | 第32-33页 |
| ·Three Rules of Skopos Theory | 第33-37页 |
| ·Skopos Rule | 第33-34页 |
| ·Coherence Rule | 第34-35页 |
| ·Fidelity Rule | 第35-36页 |
| ·Relationship between the Three Rules | 第36-37页 |
| Chapter Ⅳ Research Methodology | 第37-41页 |
| ·Research Questions | 第38-39页 |
| ·Research Design | 第39-40页 |
| ·Data Collection | 第40-41页 |
| Chapter Ⅴ Analysis and Discussion | 第41-70页 |
| ·Problems in Chinese-English Advertisement Translation | 第41-45页 |
| ·Problems on Linguistic Level | 第41-44页 |
| ·Problems on Cultural Level | 第44-45页 |
| ·Causes of the Problems in Chinese-English Advertisement Translation | 第45-53页 |
| ·Causes on Linguistic Level | 第46-50页 |
| ·Causes on Cultural Level | 第50-53页 |
| ·Feasibility of Skopos Theory to Chinese-English Advertisement Translation | 第53-56页 |
| ·Main Points of Skopos Theory Applicable to Chinese-English Advertisement Translation | 第53-54页 |
| ·Skopos of Chinese-English Advertisement Translation | 第54-55页 |
| ·Principles for Chinese-English Advertisement Translation | 第55-56页 |
| ·Strategies for Chinese-English Advertisement translation in the Light of Skopos Theory | 第56-70页 |
| ·Enlightenments of Skopos Theory to Chinese-English Advertising Translation | 第56-59页 |
| ·Strategies for Chinese-English Advertisement translation based on Skopos Theory | 第59-70页 |
| Chapter Ⅵ Conclusion | 第70-73页 |
| ·Major Findings of the Research | 第70-71页 |
| ·Theoretical and Practical Implications | 第71-72页 |
| ·Limitations and Suggestions for Future Research | 第72-73页 |
| REFERENCES | 第73-76页 |
| ACKNOWLEDGEMENTS | 第76-77页 |
