| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-13页 |
| LIST OF ABBREVIATIONS | 第13-15页 |
| CHAPTER ONE GENERAL INTRODUCTION | 第15-22页 |
| 1.1 Research background | 第15-17页 |
| 1.2 Rationale | 第17-20页 |
| 1.2.1 Motivation for the present research | 第17-19页 |
| 1.2.2 Significance of the present research | 第19-20页 |
| 1.3 Research questions | 第20页 |
| 1.4 The organization of the thesis | 第20-22页 |
| CHAPTER TWO LITERATURE REVIEW | 第22-33页 |
| 2.1 Definitions and features of corporate apologies | 第22-24页 |
| 2.2 Three approaches to the study of corporate apologies | 第24-29页 |
| 2.2.1 Communication approach to corporate apologies | 第24-26页 |
| 2.2.2 Linguistic approach to corporate apologies | 第26-27页 |
| 2.2.3 Intercultural approach to corporate apologies | 第27-28页 |
| 2.2.4 Summing up | 第28-29页 |
| 2.3 Previous research on image repair strategies at home and abroad | 第29-31页 |
| 2.4 Comment on previous research | 第31-33页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第33-50页 |
| 3.1 Appraisal Theory | 第33-39页 |
| 3.1.1 The origin of Appraisal Theory | 第33-34页 |
| 3.1.2 Subsystems of Appraisal Theory | 第34-39页 |
| 3.2 Image repair strategies | 第39-47页 |
| 3.2.1 Image repair theory | 第40-44页 |
| 3.2.2 Situational crisis communication theory | 第44-46页 |
| 3.2.3 Integrated image repair strategies | 第46-47页 |
| 3.3 Theoretical framework for the present study | 第47-50页 |
| CHAPTER FOUR RESEARCH PROCEDURES | 第50-53页 |
| 4.1 Data collection | 第50-51页 |
| 4.2 Research methods | 第51页 |
| 4.3 Specific research procedures | 第51-53页 |
| CHAPTER FIVE ANALYSIS OF APPRAISAL RESOURCES FOR IMGAE REPAIRING IN ENGLIAH CORPORTAE APOLOGIES FROM LINGUISTIC PERSPECTIVE | 第53-90页 |
| 5.1 An overall analysis of Appraisal resources in English corporate apologies | 第53-55页 |
| 5.2 Analysis of Attitude resources in English corporate apologies | 第55-68页 |
| 5.2.1 Affect resources | 第57-59页 |
| 5.2.2 Judgment resources | 第59-64页 |
| 5.2.3 Appreciation resources | 第64-67页 |
| 5.2.4 Summing up | 第67-68页 |
| 5.3 Analysis of Engagement resources in English corporate apologies | 第68-78页 |
| 5.3.1 Dialogic Contraction | 第71-75页 |
| 5.3.2 Dialogic Expansion | 第75-77页 |
| 5.3.3 Summing up | 第77-78页 |
| 5.4 Aanalysis of Graduation resources in English corporate apologies | 第78-85页 |
| 5.4.1 Force resources | 第80-84页 |
| 5.4.2 Focus resources | 第84-85页 |
| 5.4.3 Summing up | 第85页 |
| 5.5 Functions of Appraisal resources in image repairing of English corporate apologies | 第85-90页 |
| 5.5.1 Making the public perceive the apologies as sincere and heartfelt | 第86-87页 |
| 5.5.2 Revealing the enterprises’ involvement in making crisis response and commitment to putting things right | 第87-88页 |
| 5.5.3 Being persuasive to make the public align with the enterprises and make their propositions more acceptable | 第88-90页 |
| CHAPTER SIX ANALYSIS OF IMAGE REPAIR STRATEGIES IN ENGLISH CORPORATE APOLOGIES FROM STRATEGIC PERSPECTIVE | 第90-102页 |
| 6.1 Analysis of Mortification | 第92-94页 |
| 6.2 Analysis of Corrective Action | 第94-96页 |
| 6.3 Analysis of Reduction of Offensiveness | 第96-98页 |
| 6.4 Analysis of Evasion of Responsibility | 第98-100页 |
| 6.5 Reasons behind the use of image repair strategies in English corporate apologies | 第100-102页 |
| CHAPTER SEVEN CONCLUSION | 第102-110页 |
| 7.1 Major findings | 第102-107页 |
| 7.1.1 Findings in the analysis of appraisal resources and their functions | 第102-105页 |
| 7.1.2 Findings in the analysis of image repair strategies in the corpus and the reasons behind their use | 第105-107页 |
| 7.2 Implications of the present research | 第107-109页 |
| 7.3 Limitations and suggestions for future studies | 第109-110页 |
| REFERENCES | 第110-119页 |
| APPENDIX | 第119-121页 |
