| Acknowledgements | 第1-5页 |
| Abstract in English | 第5-7页 |
| Abstract in Chinese | 第7-11页 |
| Chapter One Introduction | 第11-13页 |
| ·Justification of the Study | 第11-12页 |
| ·Scope of the Thesis | 第12页 |
| ·Structure of the Thesis | 第12-13页 |
| Chapter Two Literature Review | 第13-16页 |
| ·Foreign Scholars’Contributions | 第13-14页 |
| ·Chinese Scholars’Contributions | 第14页 |
| ·Their Shortcomings | 第14-16页 |
| Chapter Three Features of Advertising English | 第16-36页 |
| ·Advertising English | 第16-17页 |
| ·Language of Advertising English | 第16-17页 |
| ·Lexical Feature | 第17-22页 |
| ·Oral Words | 第18页 |
| ·Coinage | 第18-19页 |
| ·Borrowed Words | 第19页 |
| ·Compound Words and Abbreviations | 第19-20页 |
| ·Verbs | 第20页 |
| ·Adjectives | 第20-21页 |
| ·Use of Weasel Words | 第21-22页 |
| ·Syntactic Features | 第22-24页 |
| ·Simple Sentence | 第22页 |
| ·Imperative and Interrogative sentence | 第22-23页 |
| ·Ellipsis Sentence | 第23页 |
| ·Disjunctive Clause | 第23-24页 |
| ·You-Attitude | 第24页 |
| ·Rhetorical Figures in Advertising Language | 第24-36页 |
| ·Rhetorical Figures in Advertising | 第25页 |
| ·Classification of Figures | 第25-26页 |
| ·Figuration | 第26-28页 |
| ·Figuration and Consumer Response | 第28页 |
| ·Modes of Figuration | 第28-29页 |
| ·Modes of Figuration and Consumer Response | 第29-31页 |
| ·Rhetorical Operations | 第31-36页 |
| Chapter Four Approaches to Advertising English Translation | 第36-46页 |
| ·Cross-Cultural Communication in Advertising | 第36-38页 |
| ·Language in Cross-Cultural Advertising | 第36-37页 |
| ·Communication Style in Cross-Cultural Advertising | 第37页 |
| ·Colors, Numbers and Images in Cross-Cultural Advertising | 第37页 |
| ·Cultural Values in Cross-Cultural Advertising | 第37-38页 |
| ·Textual Meaning in Advertising Translation: A Case Study | 第38-46页 |
| ·Strategies Analysis | 第39-46页 |
| Chapter Five Translation Practice in International Advertisement | 第46-52页 |
| ·Context and Questions | 第47-48页 |
| ·Environment and Influencing Parameters | 第48-50页 |
| ·Translation Practice and Communication Strategies | 第50-52页 |
| Chapter Six Conclusions | 第52-53页 |
| References | 第53-57页 |
