| ACKNOWLEDGEMENT | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-18页 |
| Chapter One Introduction | 第18-22页 |
| 1.1 Research Significance | 第18-19页 |
| 1.2 Research Methods | 第19页 |
| 1.3 Organization of the Thesis | 第19-22页 |
| Chapter Two Motivation Theories | 第22-52页 |
| 2.1 Motivation | 第22-33页 |
| 2.1.1 Definition of Motivation | 第22-23页 |
| 2.1.2 The Role of Motivation | 第23-24页 |
| 2.1.3 The Methods of Incentives | 第24-25页 |
| 2.1.4 Literature Review on Motivation Theories | 第25-31页 |
| 2.1.5 Domestic Studies on Motivation Theories | 第31-32页 |
| 2.1.6 Summary of Motivation Theories | 第32-33页 |
| 2.2 Relevant Research on Immaterial Incentive Theory | 第33-40页 |
| 2.2.1 Foreign Studies on the Immaterial Incentive Theory | 第33-35页 |
| 2.2.2 Domestic Studies on the Immaterial Incentive Theory | 第35-38页 |
| 2.2.3 Summary of Immaterial Incentive Theory | 第38-40页 |
| 2.3 Characteristics of Knowledge Employees of“Post-80s Generation”and Incentive Strategies | 第40-52页 |
| 2.3.1 Review on Definitions of“Post-80s Generation”at Home and Abroad | 第40-41页 |
| 2.3.2 Definition of Knowledge Employees | 第41-42页 |
| 2.3.3 Analysis of Knowledge Employees’ Characteristics | 第42-46页 |
| 2.3.4 Definition of Knowledge Employees of Post-80s Generation | 第46页 |
| 2.3.5 Analysis of Needs of Knowledge Employees of Post-80s Generation | 第46-48页 |
| 2.3.6 Incentive Strategies for Knowledge Employees | 第48-50页 |
| 2.3.7 Suggestions on Immaterial Incentives Knowledge Employees of Post-80s Generation | 第50-51页 |
| 2.3.8 Summary | 第51-52页 |
| Chapter Three Case Description | 第52-66页 |
| 3.1 A Brief Introduction to Company A | 第52页 |
| 3.2 Composition of Main Knowledge Employees of Company A | 第52-53页 |
| 3.3 Business Condition and Prospect Forecast of Company A | 第53-54页 |
| 3.4 Analysis of Company A’s Incentive Mechanism | 第54-56页 |
| 3.5 Analysis of the Current Situation of Employees’ Motivation in Company A | 第56页 |
| 3.6 Incentives Satisfaction Investigation for Knowledge Employees of Post-80s Generation | 第56-62页 |
| 3.7 Survey on Needs of Knowledge Employees of Post-80s Generation | 第62-66页 |
| Chapter Four Analysis of Immaterial Incentive of Company A’s Knowledge Employees of Post-80s Generation based on Expectancy Theory | 第66-74页 |
| 4.1 The Feasibility of Expectancy Theory | 第66页 |
| 4.2 Analysis of Immaterial Incentive of Company A’s Employees of Post-80s Generation | 第66-72页 |
| 4.3 Summary | 第72-74页 |
| Chapter Five Suggestions for Immaterial Incentives of Company A’s Post-80s Employees based on Expectancy Theory | 第74-80页 |
| 5.1 Suggestions for Immaterial Incentives of Company A’s Post-80s Employees based on Expectancy Theory | 第74-76页 |
| 5.2 Specific Suggestions on Immaterial Incentives to Knowledge Employees of post-80s Generation in Company A | 第76-78页 |
| 5.3 Summary | 第78-80页 |
| Chapter Six Conclusion | 第80-83页 |
| 6.1 Summary | 第80-81页 |
| 6.2 Limitations | 第81页 |
| 6.3 Suggestions for Further Study | 第81-83页 |
| Reference | 第83-88页 |
| Appendix | 第88-95页 |
