| 摘要 | 第5-6页 |
| ABSTRACT | 第6-7页 |
| Acknowledgements | 第8-12页 |
| Chapter One INTRODUCTION | 第12-16页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Purpose and Significance of the Study | 第13-14页 |
| 1.3 Research Questions and Methodology | 第14页 |
| 1.4 Organization of the Thesis | 第14-16页 |
| Chapter Two LITERATURE REVIEW | 第16-22页 |
| 2.1 Previous Studies on Presupposition | 第16-18页 |
| 2.1.1 Previous studies on presupposition abroad | 第16-17页 |
| 2.1.2 Previous studies on presupposition at home | 第17-18页 |
| 2.2 Relevant Studies on Advertisement and Advertising Language | 第18-19页 |
| 2.3 Previous Studies on Pragmatic Presupposition in Advertisement | 第19-21页 |
| 2.4 Summary | 第21-22页 |
| Chapter Three THEORETICAL FOUNDATION | 第22-29页 |
| 3.1 Classification of Pragmatic Presupposition | 第22-25页 |
| 3.2 Presupposition with Triggers | 第25-29页 |
| Chapter Four ANALYSIS OF PRAGMATIC PRESUPPOSITION IN PERFUMEADVERTISEMENT | 第29-54页 |
| 4.1 Pragmatic Presupposition in Perfume Advertisements | 第29-39页 |
| 4.1.1 The application of pragmatic presupposition | 第30-37页 |
| 4.1.2 The distribution of pragmatic presupposition | 第37-39页 |
| 4.2 Presupposition with Triggers in Perfume Advertisements | 第39-51页 |
| 4.2.1 The Application of Presupposition Triggers | 第39-49页 |
| 4.2.2 The Distribution of Presupposition Triggers | 第49-51页 |
| 4.3 Functions of Pragmatic Presupposition in Perfume Advertisements | 第51-54页 |
| Chapter Five CONCLUSION | 第54-57页 |
| 5.1 Major Findings | 第54-55页 |
| 5.2 Implications and Suggestions | 第55-57页 |
| References | 第57-59页 |
| Appendix | 第59-74页 |
