| Abstract | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter 1 Introduction | 第9-17页 |
| ·Introduction of Advertising | 第9-13页 |
| ·Definitions of Advertising | 第9-11页 |
| ·Classifications of Advertising | 第11-12页 |
| ·Structure of Advertising | 第12页 |
| ·Functions of Advertising | 第12-13页 |
| ·Introduction of the Thesis | 第13-17页 |
| ·Research Motivation | 第13-14页 |
| ·Methodology | 第14-15页 |
| ·Organization of the Thesis | 第15-17页 |
| Chapter 2 Literature Review | 第17-25页 |
| ·Literature Review of Translation Theories | 第17-22页 |
| ·Traditional Translation Theories in China | 第17-19页 |
| ·Equivalence-based LinguisticApproach | 第19-21页 |
| ·Functionalist Approach | 第21-22页 |
| ·Literature Review of Relevance Theory | 第22-23页 |
| ·Summary | 第23-25页 |
| Chapter 3 Application of Relevance Theory to Advertising Translation | 第25-39页 |
| ·Basic Concepts of Relevance Theory | 第25-28页 |
| ·Ostensive-Inferential Communication | 第25-26页 |
| ·The Principle of Relevance | 第26-27页 |
| ·Context in Relevance Theory | 第27-28页 |
| ·Relevance Theory and Translation | 第28-32页 |
| ·A ReIevance-theoretic Account of Translation | 第28-29页 |
| ·Two Ostensive-inferential Processes ofTranslation | 第29-31页 |
| ·Translation as Interlingual and Interpretive Use | 第31-32页 |
| ·The Applicability of RT on Advertising Translation | 第32-38页 |
| ·Aim of Advertising Translation | 第33页 |
| ·Search for Optimal Relevance of Advertising Translation | 第33-35页 |
| ·Contexts in Advertising | 第35-37页 |
| ·The Translator’S Role in Advertising Translation Process | 第37-38页 |
| ·Summary | 第38-39页 |
| Chapter 4 Advertising Translation Strategies under the Guidance of Relevance Theory | 第39-55页 |
| ·Transliteraion | 第40-41页 |
| ·Expansion | 第41-45页 |
| ·Abridgement | 第45-47页 |
| ·Recreation | 第47-52页 |
| ·Recreation of the Target Language Structure | 第47-50页 |
| ·Recreation of the Target Culture | 第50-51页 |
| ·Recreation of the Target Idioms and Proverbs | 第51-52页 |
| ·Literal Translation | 第52-54页 |
| ·Summary | 第54-55页 |
| Chapter 5 Conclusion | 第55-58页 |
| ·Summary of the Thesis | 第55-56页 |
| ·Major Findings and Conclusion | 第56-57页 |
| ·L imitations and Suggestions for Further Study | 第57-58页 |
| Bibliography | 第58-61页 |
| Acknowledgements | 第61-62页 |
| Publications | 第62页 |
