| Acknowledgement | 第5-6页 |
| 摘要 | 第6-8页 |
| Abstract | 第8-9页 |
| Chapter 1 Introduction | 第13-19页 |
| 1.1 Research Background | 第13-14页 |
| 1.2 Rationale for the Present Research | 第14-16页 |
| 1.2.1 Reasons for Studying the Interactive Meanings of Food Ads | 第14-15页 |
| 1.2.2 Reasons for Adopting MDA | 第15-16页 |
| 1.2.3 Reasons for Adopting SFG and AT | 第16页 |
| 1.3 Research Questions and Significance | 第16-18页 |
| 1.3.1 Research Questions | 第16-17页 |
| 1.3.2 Significance of This Research | 第17-18页 |
| 1.4 The Organization of the Thesis | 第18-19页 |
| Chapter 2 Literature Review | 第19-29页 |
| 2.1 Overview of MDA from SFL Perspective and VG | 第19-23页 |
| 2.1.1 The Evolvement of MDA and Emergence of VG | 第19-20页 |
| 2.1.2 Relevant Applications of MDA and VG | 第20-21页 |
| 2.1.3 Review of Studies on the Relations between Images and Verbiage | 第21-23页 |
| 2.1.4 Summary | 第23页 |
| 2.2 Relevant Studies on the Interactive Meanings | 第23-26页 |
| 2.2.1 Relevant Studies on the Interpersonal Meanings of Language | 第23-25页 |
| 2.2.2 Relevant Studies on the Interactive Meanings of Images | 第25页 |
| 2.2.3 Summary | 第25-26页 |
| 2.3 Previous Researches on Food Ads | 第26-29页 |
| 2.3.1 Related Concepts | 第26-27页 |
| 2.3.2 Previous Studies on Food Ads | 第27-28页 |
| 2.3.3 Summary | 第28-29页 |
| Chapter 3 The Framework of Analysis | 第29-35页 |
| 3.1 Theoretical Backgrounds | 第29-32页 |
| 3.1.1 Interpersonal Function in SFL | 第29-31页 |
| 3.1.2 Appraisal Theory | 第31页 |
| 3.1.3 Visual Grammar | 第31-32页 |
| 3.2 The Theoretical Framework of the Present Research | 第32-33页 |
| 3.3 Research Methods | 第33-35页 |
| Chapter 4 Analysis of the Interactive Meanings of Food Ads | 第35-62页 |
| 4.1 Interactive Meanings of Images in Food Ads | 第35-50页 |
| 4.1.1 Image Acts of Food Ads | 第35-39页 |
| 4.1.2 Social Distance of Food Ads | 第39-43页 |
| 4.1.3 Attitude in Food Ads | 第43-48页 |
| 4.1.4 Modality in Food Ads | 第48-50页 |
| 4.2 Interactive Meanings of Language in Food Ads | 第50-62页 |
| 4.2.1 Interactive Meanings of Speech Acts in Food Ads | 第50-53页 |
| 4.2.2 Interactive Meanings of Styles of Languge in Food Ads | 第53-54页 |
| 4.2.3 Interactive Meanings of Attitude in Food Ads | 第54-59页 |
| 4.2.4 Interactive Meanings of Modality in Food Ads | 第59-62页 |
| Chapter 5 The Relations between Images and Language to Construct the OverallInteractive Meanings in Food Ads | 第62-66页 |
| 5.1 The Relation of Reinforcement | 第62-63页 |
| 5.2 The Relation of Complementarity | 第63-64页 |
| 5.3 Summary | 第64-66页 |
| Chapter 6 Conclusion | 第66-70页 |
| 6.1 The Major Findings | 第66-69页 |
| 6.2 Limitations of This Research | 第69-70页 |
| Bibliography | 第70-72页 |
