| 摘要 | 第1-5页 |
| ABSTRACT | 第5-9页 |
| Chapter One Introduction | 第9-13页 |
| Chapter Two Re-creation in Translation | 第13-23页 |
| 2．1 Reasonability of Re-creative Translation | 第13-14页 |
| 2．1．1 Creation in Translation | 第13-14页 |
| 2．1．2 Subject Status of the Translator | 第14页 |
| 2．2 Re-creation in Literary Translation | 第14-18页 |
| 2．2．1 Literary Translation's Artistic Essence | 第14-15页 |
| 2．2．2 Literary Translation — A Re-creative Activity | 第15-16页 |
| 2．2．3 Translator's Participation in Literary Translation | 第16-17页 |
| 2．2．4 Limitation in Re-creation of Literary Translation | 第17-18页 |
| 2．3 Re-creation in Advertising Translation | 第18-23页 |
| 2．3．1 Brief Introduction to Advertising | 第18-20页 |
| 2．3．2 Re-creation in Advertising Translation | 第20-23页 |
| Chapter Three Strong Readability of the Advertising Language | 第23-34页 |
| 3．1 Language of Advertisement | 第23-25页 |
| 3．2 Concise and Easy to Remember | 第25-29页 |
| 3．2．1 Language in Advertising Translation — Concise and Easy to Remember | 第25-27页 |
| 3．2．2 Language in Literary Translation — Re-creation of Art | 第27-29页 |
| 3．3 The Musical Beauty of the Advertising Language | 第29-34页 |
| Chapter Four Re-creation in Advertising Translation— Target-culture Oriented | 第34-48页 |
| 4．1 The Concept of Culture | 第34-35页 |
| 4．2 Culture and Translation | 第35页 |
| 4．3 Cultural Element in Advertising Translation | 第35-37页 |
| 4．4 Domestication VS． Foreignization in Re-creative Translation | 第37-42页 |
| 4．4．1 Reasonability of Foreignization in Re-creation of Literary Translation | 第37-41页 |
| 4．4．2 Reasonability of Domestication in Re-creation of Advertising Translation | 第41-42页 |
| 4．5 Utilization of Domestication in Advertising Translation | 第42-48页 |
| 4．5．1 Cultural Image in Target Language | 第42-45页 |
| 4．5．2 Orient to Target Reader's Thinking Mode | 第45-48页 |
| Chapter Five Reader's Reception | 第48-59页 |
| 5．1 Reader's Status in Re-creation of Advertising Translation | 第48-50页 |
| 5．2 Reader's Status in Re-creation of Literary Translation ．．．42 | 第50-52页 |
| 5．3 Analysis of Difference under the Instruction of Skopostheorie | 第52-59页 |
| 5．3．1 Skopostheorie | 第52-54页 |
| 5．3．2 Advertising Translation Explained by Skopostheorie | 第54-56页 |
| 5．3．3 Skopostheorie and Literary Translation | 第56-59页 |
| Chapter Six Conclusion | 第59-61页 |
| Bibliography | 第61-64页 |
| Acknowledgements | 第64页 |
