| 中文摘要 | 第1-5页 |
| Abstract | 第5-11页 |
| Introduction | 第11-17页 |
| ChapterⅠ Literature Review and Theoretical Framework | 第17-31页 |
| ·Review of Approaches to Advertising Language | 第17-24页 |
| ·Stylistic Approach | 第17-18页 |
| ·Sociolinguistic Approach | 第18-19页 |
| ·Pragmatic Approach | 第19-20页 |
| ·Semiotic Approach | 第20-21页 |
| ·Communicative Approach | 第21-22页 |
| ·Systemic-Functional Approach | 第22-24页 |
| ·Interpersonal Function in Systemic Functional Grammar | 第24-31页 |
| ·Introduction to SFG | 第24-27页 |
| ·Introduction to Interpersonal Function in SFG | 第27-29页 |
| ·Application of SFG to Study of Interpersonal Meanings | 第29-31页 |
| ChapterⅡ Analysis on Discourse Features of Advertisements | 第31-57页 |
| ·Brief Introduction to Advertising | 第31-33页 |
| ·Definitions of Advertising | 第31-32页 |
| ·Media of Advertising | 第32页 |
| ·Functions of Advertising | 第32-33页 |
| ·Illustration of Advertising Discourse Patterns | 第33-44页 |
| ·Introduction to Advertising Discourse Patterns | 第33-43页 |
| ·Pattern Distribution in Advertising Discourse | 第43-44页 |
| ·Research into Advertising Discourse with Different Appeals | 第44-57页 |
| ·Definitions of Advertising Appeals | 第44-52页 |
| ·Comparison Analysis on Two Samples with Different Orientations | 第52-57页 |
| Chapter Ⅲ Analysis on Language Features in Advertising Discourse from Perspective of Interpersonal Metafunction | 第57-119页 |
| ·Analysis on Mood System | 第57-89页 |
| ·Sample Analysis on Mood System | 第58-83页 |
| ·Analysis on Mood Distribution | 第83-89页 |
| ·Analysis on Modality System | 第89-105页 |
| ·Analysis on Modalization | 第89-98页 |
| ·Analysis on Modulation | 第98-102页 |
| ·Analysis on Modality Distribution | 第102-105页 |
| ·Analysis on Evaluation System | 第105-116页 |
| ·Analysis on Adjectives | 第106-108页 |
| ·Analysis on Adverbs | 第108-110页 |
| ·Analysis on Verbs | 第110-113页 |
| ·Analysis on Nouns | 第113-116页 |
| ·Findings and Implications for Advertising Language Strategies | 第116-119页 |
| Chapter Ⅳ Language Strategies in Advertising Discourses | 第119-142页 |
| ·Environment of Advertising Language Strategies | 第120-130页 |
| ·Development of Advertising Language Strategies with Different Orientations | 第121-127页 |
| ·Environment of Advertising Language Strategies in Consumption Age | 第127-130页 |
| ·Language Strategies Used in English Advertisements | 第130-142页 |
| ·Language Strategies Appealing to Product Itself: Identity and Image | 第131-133页 |
| ·Language Strategies Appealing to Consumers’Personality | 第133-136页 |
| ·Language Strategies Appealing to Consumers’Emotion | 第136-137页 |
| ·Language Strategies Appealing to Consumers’Taste | 第137-142页 |
| Chapter Ⅴ Conclusion | 第142-146页 |
| ·Conclusion | 第142-143页 |
| ·Limitation and Recommendation of the Present Research | 第143-146页 |
| Bibliography | 第146-150页 |
| Appendix | 第150-173页 |
| Acknowledgement | 第173-174页 |
| 在读期间科研成果目录 | 第174页 |
