| ACKNOWLEDGEMENTS | 第1-6页 |
| ABSTRACT | 第6-8页 |
| 内容摘要 | 第8-12页 |
| Chapter One INTRODUCTION | 第12-14页 |
| Chapter Two BACKGROUND INFORMATION FOR DOING THISRESEARCH | 第14-36页 |
| ·Brief Historical Retrospection of the Cognitive View of Metaphor | 第15-21页 |
| ·I.A. Richards' and Max Black's metaphor theory | 第15-16页 |
| ·Reddy's Conduit Metaphor | 第16-17页 |
| ·Lakoff and Johnson's contribution | 第17-19页 |
| ·Gibbs' The Poetics of Mind | 第19-20页 |
| ·Fauconnier's Conceptual Blending Theory | 第20-21页 |
| ·An Elaborate Explanation of Conceptual Metaphor Theory | 第21-26页 |
| ·The basic idea of this theory | 第21-22页 |
| ·The recent development of CMT | 第22-24页 |
| ·Resent research of conceptual metaphor at home and abroad | 第24-26页 |
| ·The Purpose of Doing This Research | 第26-34页 |
| ·The development of contrastive study with Conceptual Metaphor Theory | 第26-27页 |
| ·The significance of cross-cultural cognition of conceptual metaphors | 第27-28页 |
| ·The significance of comparing of English and Chinese conceptual metaphors in business discourse | 第28-34页 |
| ·Language and culture | 第28-30页 |
| ·Characteristics of business discourse as a language for special purposes | 第30-31页 |
| ·Conceptual metaphors in business discourse | 第31-32页 |
| ·Recent studies of conceptual metaphor in business discourse | 第32-34页 |
| ·Summary | 第34-36页 |
| Chapter Three THE DESIGN OF THE RESEARCH | 第36-41页 |
| ·Methodology | 第36页 |
| ·Data Description | 第36-37页 |
| ·Conceptual Metaphor Identification(Steen's five-step procedure) | 第37-40页 |
| ·Data Collection | 第40-41页 |
| Chapter Four DATA ANALYSIS,FINDINGS AND DISCUSSIONS | 第41-73页 |
| ·Data Analysis | 第41-50页 |
| ·The comparison of the using frequency of Chinese and English conceptual metaphors in business discourse | 第41-43页 |
| ·Examples of conceptual metaphors in business discourse | 第43-50页 |
| ·Findings and Discussions | 第50-71页 |
| ·Comparison of Chinese and English Conceptual Metaphors in Business Discourse | 第50-69页 |
| ·A comparative study of Orientational Metaphors in English and Chinese | 第50-56页 |
| ·A comparative study of Ontological Metaphors in English and Chinese | 第56-62页 |
| ·A comparative study of Structural Metaphors in English and Chinese | 第62-69页 |
| ·Discussion of the Relationship between Culture and Metaphor | 第69-71页 |
| ·Corresponding relationship vs.non-corresponding relationship | 第69-70页 |
| ·Commonality of conceptual metaphors in different cultures | 第70页 |
| ·Specialty of conceptual metaphors in different cultures | 第70-71页 |
| ·Summary | 第71-73页 |
| Chapter Five CONCLUSION | 第73-78页 |
| ·Summary of Main Results in the Research | 第73-75页 |
| ·Cross-cultural Implications | 第75-76页 |
| ·Limitations and Suggestions for Further Study | 第76-78页 |
| REFERENCES | 第78-84页 |
