| 摘要 | 第1-6页 |
| Abstract | 第6-12页 |
| List of Abbreviations | 第12-13页 |
| Introduction | 第13-19页 |
| ·Rationale and Significance of the Study | 第13-16页 |
| ·Research Questions | 第16页 |
| ·Research Methodology and Data Collection | 第16-17页 |
| ·Structure of the Thesis | 第17-19页 |
| Chapter 1 Review of Reception Theory | 第19-27页 |
| ·Origin of Reception Theory | 第19-21页 |
| ·Reader in Reception Theory | 第21-24页 |
| ·Horizon of Expectation | 第24-27页 |
| Chapter 2 Overview of Tourism Advertising Text(TAT) | 第27-46页 |
| ·Definition of Tourism Advertising Text | 第27-29页 |
| ·Difference between Chinese and English TAT | 第29-41页 |
| ·Difference in Terms of Language | 第29-31页 |
| ·Difference in Terms of Culture | 第31-33页 |
| ·Difference in Terms of Information | 第33-35页 |
| ·Difference in Terms of Political Ideology | 第35-39页 |
| ·Difference in Pragmatic Perspective | 第39-41页 |
| ·Existing Problems in C-E Translation of TAT | 第41-46页 |
| Chapter 3 Catering to Horizons of Expectations of the TL Readersin Translation of TAT | 第46-81页 |
| ·Linguistic Concern for the TL Readers | 第48-54页 |
| ·Necessity of Linguistic Concern | 第48-49页 |
| ·Strategies and Skills for Linguistic Concern | 第49-54页 |
| ·Cultural Concern for the TL Readers | 第54-64页 |
| ·Cultural Analogy | 第56-58页 |
| ·Cultural Annotation | 第58-61页 |
| ·Cultural Integration | 第61-64页 |
| ·Informative Concern for the TL Readers | 第64-72页 |
| ·Information Conversion | 第66-67页 |
| ·Information Amplification | 第67-69页 |
| ·Information Abridgement | 第69-72页 |
| ·Concern for TL Readers' Political Ideology | 第72-77页 |
| ·Concern for TL Readers' Pragmatic Perspective | 第77-81页 |
| Chapter 4 Upgrading of Horizons of Expectations of the TLReaders in Translation of TAT | 第81-96页 |
| ·Upgrading of Horizons of Linguistic Expectations | 第82-84页 |
| ·Upgrading of Horizons of Cultural Expectations | 第84-88页 |
| ·Upgrading of Horizons of Informative Expectations | 第88-91页 |
| ·Upgrading of Horizons of Expectations for Political Ideology | 第91-93页 |
| ·Upgrading of Horizons of Expectations for Pragmatic Perspective | 第93-96页 |
| Conclusion | 第96-101页 |
| Bibliography | 第101-106页 |
| Acknowledgements | 第106-107页 |
| 攻读学位期间主要的研究成果 | 第107页 |
