| Abstract | 第4-6页 |
| 摘要 | 第7-13页 |
| Introduction | 第13-21页 |
| 0.1 The Research Background | 第13-16页 |
| 0.2 The Aims of This Thesis | 第16页 |
| 0.3 The Research methodology and Data Collection | 第16-18页 |
| 0.4 The Organization of This Thesis | 第18-21页 |
| Chapter One Literature Review | 第21-33页 |
| 1.1 Previous Studies on the Non-business Slogans | 第21-27页 |
| 1.1.1 Previous Studies on the Non-business slogans at Home | 第21-25页 |
| 1.1.2 Previous Studies on Slogan Abroad | 第25-27页 |
| 1.2 Previous Studies on Adjective-verb Conversion | 第27-33页 |
| 1.2.1 The Traditional Linguistics Perspective | 第29页 |
| 1.2.2 The Transformational-Genarative Linguistics Perspective | 第29-30页 |
| 1.2.3 The Cognitive Linguistics Perspective | 第30-33页 |
| Chapter Two Theoretical Foundations | 第33-43页 |
| 2.1The Construction Grammar | 第33-39页 |
| 2.1.1 The Definition of Cognitive Construction Grammar | 第34-35页 |
| 2.1.2 The Verb Meaning | 第35-36页 |
| 2.1.3 The Construction Meaning | 第36页 |
| 2.1.4 The Relationships among Constructions | 第36-37页 |
| 2.1.5 The Construction Coercion Theory | 第37-39页 |
| 2.2 The Prominent View | 第39-40页 |
| 2.3 Summary | 第40-43页 |
| Chapter Three The Constructions Containing Adjective-verbConversion Involved in Chinese Non-business Slogans | 第43-75页 |
| 3.1 The Causative Result Transitive Construction | 第43-52页 |
| 3.1.1 The Formation of the Causative Result Transitive Construction | 第43-44页 |
| 3.1.2 The Instances of Adjective-verb Conversion in Causative ResultTransitive Construction | 第44-46页 |
| 3.1.3 The Blending of Causative Result Transitive Construction andAdjective Construction | 第46-50页 |
| 3.1.4 To + Cause (+ Object) + to be Adjective | 第50-52页 |
| 3.2 The Comparative Transitive Construction | 第52-61页 |
| 3.2.1 The Formation of Comparative Transitive Construction | 第52-53页 |
| 3.2.2 The Illustration of Adjective-verb Conversion in ComparativeTransitive Construction | 第53-54页 |
| 3.2.3 The Blending of Comparative Transitive Construction andQuantitative Adjective Construction | 第54-59页 |
| 3.2.4 To + Be + (comparative result) + More + Comparative Adjective+ Than + Object | 第59-61页 |
| 3.3 The Attitude Descriptive Transitive Construction | 第61-70页 |
| 3.3.1 The Formation of Attitude Descriptive Transitive Construction | 第61页 |
| 3.3.2 The Instances of Adjective-verb Conversion in Attitude DescriptiveTransitive Construction | 第61-62页 |
| 3.3.3 The Blending of Attitude Descriptive Transitive Constructionand Attitude Descriptive Adjective Construction | 第62-68页 |
| 3.3.4 To + Be + Adjective + prep + Object | 第68-69页 |
| 3.3.5 To + Consider + Object + to + be + Adjective | 第69-70页 |
| 3.4 The Character Descriptive Transitive Construction | 第70-75页 |
| 3.4.1 The Formation of Character Descriptive Transitive Construction | 第70-71页 |
| 3.4.2 The Illustration of Adjective-verb Conversion in Character DescriptiveTransitive Construction | 第71页 |
| 3.4.3 The Blending of Character Descriptive Transitive Construction andCharacter Descriptive Adjective Construction | 第71-73页 |
| 3.4.4 To + Become + Adjective | 第73-75页 |
| Chapter Four The Motivations for Adjective-verb Conversion in Slogans | 第75-97页 |
| 4.1 The Prominence | 第75-83页 |
| 4.1.1 Three Focal Points in the Non-business Slogans | 第77-79页 |
| 4.1.2 The Subjective Prominence and Objective Prominence Perspective. | 第79-81页 |
| 4.1.3 The Reaction and Non-Reaction Perspective | 第81-83页 |
| 4.2 The Cognitive Economy | 第83-93页 |
| 4.2.1 Metonymy | 第84-86页 |
| 4.2.2 Ellipsis | 第86-90页 |
| 4.2.3 Quotation | 第90-93页 |
| 4.3 The Symmetry | 第93-97页 |
| Conclusion | 第97-103页 |
| Bibliography | 第103-108页 |
| Appendix | 第108-109页 |
| acknowledgements | 第109-111页 |
