| Acknowledgement | 第5-6页 |
| ABSTRACT | 第6页 |
| 摘要 | 第8-11页 |
| Chapter 1 Introduction | 第11-14页 |
| 1.1 Organization of the thesis | 第11页 |
| 1.2 Rationale of the research | 第11-12页 |
| 1.3 Objectives and significance of the research | 第12-14页 |
| Chapter 2 Literature Review | 第14-20页 |
| 2.1 Foreign researches on advertisement translation | 第14-16页 |
| 2.2 Domestic researches of advertising translation | 第16-18页 |
| 2.3 Failure of previous advertising translation | 第18-20页 |
| Chapter 3 Theoretical Framework | 第20-24页 |
| 3.1 Three properties of language in Adaptation Theory | 第20-21页 |
| 3.1.1 Variability | 第20页 |
| 3.1.2 Negotiability | 第20-21页 |
| 3.1.3 Adaptability | 第21页 |
| 3.2 Four angles of pragmatic investigation of Adaptation Theory | 第21-23页 |
| 3.2.1 Contextual correlates of adaptability | 第21-22页 |
| 3.2.2 Structural objects of adaptability | 第22页 |
| 3.2.3 Dynamics of adaptation | 第22页 |
| 3.2.4 Salience of the adaptation process | 第22-23页 |
| 3.3 Enlightenment of Adaptation Theory to Advertising Translation | 第23-24页 |
| Chapter 4 Features in Chinese and English Advertisements | 第24-29页 |
| 4.1 Definition and functions of advertisement | 第24页 |
| 4.2 Linguistic features | 第24-26页 |
| 4.2.1 Lexical features of Chinese and English advertisements | 第25页 |
| 4.2.2 Syntactic features of Chinese and English advertisements | 第25-26页 |
| 4.3 The comparative analysis of mainland, Hongkong & Taiwan linguistic features | 第26-27页 |
| 4.4 The comparative analysis of extra-linguistic features | 第27-29页 |
| Chapter 5 The Application of Adaptation Theory in Advertisement Translation | 第29-44页 |
| 5.1 Linguistic adaptation in commercial advertising translation | 第29-37页 |
| 5.1.1 Lexical adaptation in commercial advertising translation | 第29-32页 |
| 5.1.2 Syntactic adaptation in commercial advertising translation | 第32-36页 |
| 5.1.3 Rhetorical adaptation in commercial advertising translation | 第36-37页 |
| 5.2 Extra-linguistic adaptation in commercial advertising translation | 第37-40页 |
| 5.2.1 Social world adaptation in commercial advertising translation | 第37-39页 |
| 5.2.2 The Adaptation to customers' psychological world | 第39-40页 |
| 5.3 Applicability of the study | 第40-44页 |
| Chapter 6 Conclusion | 第44-46页 |
| 6.1 Summary of the major findings | 第44-45页 |
| 6.2 Limitations of this thesis | 第45-46页 |
| Bibliography | 第46-48页 |
