| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-9页 |
| Chapter 1 Introduction | 第9-13页 |
| ·The Purpose and Significance of This Thesis | 第9-11页 |
| ·Structure of This Thesis | 第11-13页 |
| Chapter 2 Literature Review | 第13-22页 |
| ·Generalization on Advertisements | 第13-18页 |
| ·Previous Studies on Advertising Translation | 第18-21页 |
| ·Previous Studies on Advertising Translation Abroad | 第18-20页 |
| ·Previous Studies on Advertising Translation in China | 第20-21页 |
| ·Inadequacy of Cosmetic Advertising Translation Researches | 第21-22页 |
| Chapter 3 German Functional Theories | 第22-31页 |
| ·Background of German Functional Theories | 第22-27页 |
| ·The Origin and Development of German Functional Theories | 第22-23页 |
| ·Representatives in German Functional Theories | 第23-27页 |
| ·The Skopos Theory-Nucleus of Functional Theories | 第27-29页 |
| ·Three Rules of Skopostheorie | 第27-28页 |
| ·Dethronement of Source Text | 第28-29页 |
| ·Emphasis on the Role of Target Receivers | 第29页 |
| ·Merits and Significance of German Functional Theories | 第29-31页 |
| Chapter 4 Analysis on the Translation of English Cosmetic Advertisements | 第31-49页 |
| ·Features of Chinese and English Cosmetic Advertisements | 第31-37页 |
| ·Culture Features | 第31-35页 |
| ·Language Features | 第35-37页 |
| ·Cosmetic Advertisements Translation Based on Skopostheorie Rules | 第37-40页 |
| ·Appealing Based on Skopos Rule | 第37-38页 |
| ·Acceptable Based on Intratextual Rule | 第38-39页 |
| ·Correct Based on Intertextual Rule | 第39-40页 |
| ·Target-Language and Target-Culture Orientation Strategies Enlightened by German Functional Theories | 第40-49页 |
| ·Literal Translation and Its Inadequacy | 第41-42页 |
| ·Free Translation | 第42-43页 |
| ·Adaptation | 第43-44页 |
| ·Choice of Words | 第44-46页 |
| ·Emotional Strategy | 第46-49页 |
| Chapter 5 Conclusion | 第49-51页 |
| ·Major Findings of This Thesis | 第49-50页 |
| ·Limitations of This Thesis | 第50页 |
| ·Suggestions for Further Researches | 第50-51页 |
| Bibliography | 第51-54页 |
| Papers Published During the Study for M. A. Degree | 第54-55页 |
