| Abstract | 第1-6页 |
| 摘要 | 第6-14页 |
| Chapter One Introduction | 第14-20页 |
| ·The Importance of Advertisements | 第14-15页 |
| ·The Object of This Research | 第15-18页 |
| ·Research Methodology and Data Source | 第18页 |
| ·Outline of This Dissertation | 第18-20页 |
| Chapter Two Deixis, Advertising And Literature Review | 第20-39页 |
| ·Deixis | 第20-29页 |
| ·The Definition of Deixis and Researches on Deixis | 第20-23页 |
| ·Classification of Deixis | 第23-27页 |
| ·Person Deixis | 第23-24页 |
| ·Place Deixis | 第24-26页 |
| ·Time Deixis | 第26-27页 |
| ·The Usage of Deixis | 第27-29页 |
| ·Advertisement | 第29-37页 |
| ·The Definition of Advertisement | 第29-30页 |
| ·Advertising Components | 第30-31页 |
| ·Advertising Objectives | 第31-33页 |
| ·Advertising as a Form of Communication | 第33-36页 |
| ·The Human Communication Process | 第33-34页 |
| ·Advertising and Communication | 第34-35页 |
| ·The Communication Situation in Advertising | 第35-36页 |
| ·Previous Studies on Advertising and Their Limitations | 第36-37页 |
| ·Summary | 第37-39页 |
| Chapter Three The Analysis of Dexis in the English Advertisement | 第39-51页 |
| ·The Stylistic Characteristics of Advertising English | 第40-49页 |
| ·The Lexical Features of Advertising English | 第40-42页 |
| ·Coinage and Anagrammatic Spell | 第41页 |
| ·Some Frequently Used Adjectives | 第41-42页 |
| ·Careful Choice of verbs | 第42页 |
| ·The Syntactic Features of Advertising English | 第42-45页 |
| ·Simple Sentence vs. Complex Sentence | 第42-43页 |
| ·Interrogative Sentence and Imperative Sentence | 第43-44页 |
| ·Disjunctive Clause | 第44-45页 |
| ·Minor Clause | 第45页 |
| ·The Rhetorical Characteristics of Advertising English | 第45-49页 |
| ·Figure of speech | 第45-47页 |
| ·The Structural Beauty of the Advertising ——the Syntactical Rhetorical Devices of the Advertising English | 第47-49页 |
| ·Grounds for the Employment of Deixis in Advertisement | 第49-50页 |
| ·Summary | 第50-51页 |
| Chapter 4 The Application of Deictics to Advertisements | 第51-68页 |
| ·Personal Deictics in Advertisements | 第51-60页 |
| ·The Use of First Person in Advertisements | 第52-55页 |
| ·The Use of Second Person in Advertisements | 第55-58页 |
| ·The Interaction between the First Person and the Second Person in advertisement | 第58-60页 |
| ·The Third Person in Advertisements | 第60页 |
| ·Spatial Deictics in Advertisements | 第60-62页 |
| ·Temporal Deictics in Advertisements | 第62-63页 |
| ·Deictics in Shortening Consumers' Psychological Distance | 第63-66页 |
| ·Deixis in Creating Emotional Intimacy between People | 第64-65页 |
| ·The Persuasion of Advertisements | 第65-66页 |
| ·Summary | 第66-68页 |
| Chapter Five Conclusion | 第68-71页 |
| Works Cited | 第71-75页 |
| Acknowledgments | 第75页 |
