| 摘要 | 第1-7页 |
| Abstract | 第7-12页 |
| Chapter One Introduction | 第12-17页 |
| ·Research Background | 第12-14页 |
| ·Purpose and Significance of This study | 第14页 |
| ·Data Collection and Methodology | 第14-15页 |
| ·Organization of Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-20页 |
| ·Previous Studies on Interpersonal Function | 第17-18页 |
| ·Previous Studies on Advertising Discourse | 第18-19页 |
| ·Previous Studies on Advertising Discourse abroad | 第18页 |
| ·Previous Studies on Advertising Discourse in China | 第18-19页 |
| ·Summary | 第19-20页 |
| Chapter Three Theoretical Framework of Interpersonal Function | 第20-24页 |
| ·General Introduction | 第20页 |
| ·Sub-systems of Interpersonal Function | 第20-24页 |
| ·Mood system | 第20-21页 |
| ·Modality | 第21-22页 |
| ·Polarity | 第22页 |
| ·Person Pronouns System | 第22-24页 |
| Chapter Four Discourse Analysis of Perfume Advertising | 第24-47页 |
| ·Introduction | 第24页 |
| ·Data Analysis of Mood,Modality,Polarity and Person Pronouns | 第24-25页 |
| ·Analyzing Perfume Advertising in Terms of Mood System | 第25-31页 |
| ·Speech Roles and Functions | 第25-26页 |
| ·Case Study of Mood System | 第26-30页 |
| ·Result of Data | 第30-31页 |
| ·Analyzing Perfume Advertising in Terms of Modality and Polarity | 第31-38页 |
| ·Case Study of Modality and Polarity in Propositions | 第31-34页 |
| ·Case Study of Modality and Polarity in Proposals | 第34-37页 |
| ·Result of Data | 第37-38页 |
| ·Analyzing Perfume Advertising in Terms of Person Pronouns System | 第38-47页 |
| ·Case Study of First Person Pronouns | 第38-41页 |
| ·Case Study of Second Person Pronouns | 第41-43页 |
| ·Case Study of Third Person Pronouns | 第43-45页 |
| ·Result of Data | 第45-47页 |
| Chapter Five Conclusion | 第47-49页 |
| ·Major Findings of This Thesis | 第47-48页 |
| ·Limitations of Present Study | 第48页 |
| ·Suggestions for Further Studies | 第48-49页 |
| Bibliography | 第49-52页 |
| Acknowledgements | 第52-53页 |
| 读硕士学位期间发表的论文 | 第53-54页 |
| Appendix | 第54-56页 |
