| ABSTRACT | 第1-6页 |
| 摘要 | 第6-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·The Objective and the Theoretical Analytical Tool of the Thesis | 第10页 |
| ·The Reason Why I Want to Conduct the Study | 第10-11页 |
| ·The Research Procedure of the Study | 第11-12页 |
| ·The Organization of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-22页 |
| ·Previous Studies on Theme and Rheme | 第14-17页 |
| ·Previous Studies on Thematic Development Patterns | 第17-18页 |
| ·Previous Studies on Advertising Texts | 第18-22页 |
| Chapter 3 Theme and Thematic Development Patterns | 第22-36页 |
| ·Thematic Structure | 第22-30页 |
| ·Definition of Theme and Rheme | 第22-23页 |
| ·D ifferent Types of Themes | 第23-30页 |
| ·Thematic Development Patterns | 第30-36页 |
| ·Concept of Thematic Development | 第30页 |
| ·Main Thematic Development Patterns | 第30-36页 |
| Chapter 4 English Advertising | 第36-44页 |
| ·Concept of Advertising | 第36页 |
| ·Classification of Advertising | 第36-37页 |
| ·Main Components of Print Advertising | 第37-39页 |
| ·Types of Body Text | 第39-44页 |
| Chapter 5 an Analysis of Theme-Rheme Structure in English Advertisements of the Straight-line Type | 第44-58页 |
| ·Thematic Distribution of English advertisements | 第44-45页 |
| ·Data Analysis of the Distribution of Different Themes | 第45-46页 |
| ·The Analysis of the Three Functional Themes | 第46-55页 |
| ·Distribution of the Three Functional Themes | 第47-49页 |
| ·Data Analysis of the Three Functional Themes | 第49-55页 |
| ·Analysis of the Thematic Structure of an English Advertisement | 第55-58页 |
| Chapter 6 An Analysis of Thematic Development Patterns in the English Advertisement of the Straight-line Type | 第58-70页 |
| ·Detailed Analysis of Thematic Development Patterns in Six Commercial English Advertisements | 第58-68页 |
| ·The Distribution of Thematic Development Patterns in English Advertisements of the Straight-line Type | 第68-69页 |
| ·Data Analysis | 第69-70页 |
| Chapter 7 Conclusion | 第70-72页 |
| ·Overview of the Thesis | 第70页 |
| ·Limitations | 第70-71页 |
| ·Significance | 第71-72页 |
| BIBLIOGRAPHY | 第72-74页 |
| ACKNOWLEDGEMENTS | 第74-75页 |
| 攻读学位期间发表的学术论文 | 第75页 |
