| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-8页 |
| List of Figures and Tables | 第8-12页 |
| Chapter One Introduction | 第12-17页 |
| ·Background | 第12-14页 |
| ·Why advertising discourse? | 第12-13页 |
| ·Why the Systemic-Functional Perspective | 第13-14页 |
| ·Why Appraisal Theory | 第14页 |
| ·Purpose of This Study | 第14-15页 |
| ·Data and Methodology | 第15页 |
| ·Structure of the Study | 第15-17页 |
| Chapter Two Literature Review | 第17-24页 |
| ·Introduction | 第17页 |
| ·Review of Research in Advertising Discourse | 第17-20页 |
| ·Review of Research in Appraisal Theory in SFL | 第20-24页 |
| Chapter Three Theoretical Framework | 第24-33页 |
| ·Introduction | 第24页 |
| ·A Brief Review of Systemic-Functional Linguistics | 第24-26页 |
| ·A Brief Review of Appraisal Theory | 第26-32页 |
| ·Summary | 第32-33页 |
| Chapter Four An Appraisal Analysis of Advertising Discourse | 第33-54页 |
| ·Introduction | 第33页 |
| ·Expressing Different Kinds of Attitude Explicitly | 第33-42页 |
| ·Grammatical Resources in the Inscription of Attitude | 第34-37页 |
| ·Expressing Feelings: Affect | 第37页 |
| ·Judging Character | 第37-38页 |
| ·Preferences in the Expression of Attitude | 第38-40页 |
| ·Main Expects Appreciative Language Used for | 第40-42页 |
| ·Grading explicit Attitude | 第42-47页 |
| ·Force | 第42-45页 |
| ·Force: Grading by Intensifying | 第42-44页 |
| ·Force: Grading by Quantifying | 第44页 |
| ·Force: Grading by Enhancing | 第44-45页 |
| ·Focus | 第45-46页 |
| ·Focusing the Categorical Boundaries of Things: Valeur | 第45-46页 |
| ·Focusing Categorical Boundaries: Specificity | 第46页 |
| ·Focusing the Categorical Boundaries of Processes: Fulfilment | 第46页 |
| ·Summary of Graduation | 第46-47页 |
| ·Engagement for Negotiating Heteroglossic Space | 第47-53页 |
| ·Resources for Managing Heteroglossic Space | 第47-50页 |
| ·Projection | 第48-49页 |
| ·Modality | 第49页 |
| ·Negation | 第49页 |
| ·Counter-expectancy | 第49-50页 |
| ·The Voicing of Value | 第50页 |
| ·Ways of Aligning and Opposing Voice and Values | 第50-53页 |
| ·Aligning with Other Voices and Values | 第50-52页 |
| ·Dis-aligning with Other Voices and Values | 第52-53页 |
| ·Summary | 第53-54页 |
| Chapter Five Conclusions | 第54-57页 |
| ·Introduction | 第54页 |
| ·A Summary of the Research | 第54-55页 |
| ·Discussion | 第55-56页 |
| ·Limitations and Suggestions for further Research | 第56-57页 |
| Reference | 第57-61页 |
