摘要 | 第4-5页 |
Abstract | 第5页 |
Introduction | 第7-9页 |
Chapter One Project Survey | 第9-15页 |
1.1 Project Background and Significance | 第9-10页 |
1.2 Situation of Enterprises' English Websites | 第10-12页 |
1.3 Guiding Translation Theory for the Project | 第12-14页 |
1.4 Translation Process | 第14-15页 |
Chapter Two Major Issues and Difficulties, Analysis of Causes | 第15-24页 |
2.1 Features of Enterprise Websites' Content | 第15-19页 |
2.1.1 Features of Chinese Enterprise Websites' Content | 第15-17页 |
2.1.2 Features of Foreign Enterprise Websites' Content | 第17-19页 |
2.2 Difficulties | 第19-21页 |
2.2.1 Difficulty in Translating Terminologies | 第19-20页 |
2.2.2 Difficulty in Translating Awards and Honorary Titles | 第20页 |
2.2.3 Difficulty in Translating Company's Slogans | 第20页 |
2.2.4 Difficulty in Translating Complex Sentences and Paragraphs | 第20-21页 |
2.2.5 Difficulty in Ensuring Web-page Timeliness and Consistency | 第21页 |
2.3 Causes | 第21-24页 |
2.3.1 Cultural Differences | 第22页 |
2.3.2 Different Thinking Modes | 第22页 |
2.3.3 Lack of Professional Background Information | 第22-23页 |
2.3.4 Translator's Lack of Target Audience Awareness | 第23-24页 |
Chapter Three Solutions | 第24-33页 |
3.1 Solutions to Translating Terminologies | 第24-25页 |
3.1.1 Using Web Search Engine | 第24页 |
3.1.2 Referring to Parallel Text of Foreign Enterprises' Websites | 第24-25页 |
3.2 Solutions to Translating Awards and Honorary Titles | 第25-26页 |
3.2.1 Amplification | 第25-26页 |
3.2.2 Online Search for International Titles and Certificates | 第26页 |
3.3 Solutions to Translating Company's Slogans | 第26-27页 |
3.3.1 Free Translation | 第26-27页 |
3.3.2 Conversion of Part of Speech | 第27页 |
3.4 Solutions to Translating Complex Sentences and Paragraphs | 第27-31页 |
3.4.1 Reforming Discourses with Subtitles | 第28-29页 |
3.4.2 Reinventing Sentence Structures | 第29页 |
3.4.3 Omission | 第29-31页 |
3.4.4 Building Translators' Awareness of Target Audience | 第31页 |
3.5 Updating Website's Content to Ensure the Timeliness and Consistency | 第31-33页 |
Conclusion and Recommendations | 第33-35页 |
Bibliography | 第35-39页 |
Appendix | 第39-74页 |
Acknowledgements | 第74页 |