| Introduction | 第1-10页 |
| 1. Scope and Method of the Research | 第8-9页 |
| 2. Organization of the Thesis | 第9-10页 |
| Chapter 1 Characteristics of Modern Business TV Advertising | 第10-19页 |
| 1. Definition and Categorization of Advertising | 第10-14页 |
| ·Definition of Advertising | 第10-12页 |
| ·Categorization of Advertising | 第12-14页 |
| 2. Structural Analysis of Modern Business TV Advertising | 第14-19页 |
| ·Three Elements in Modern Business TV Advertising | 第14-16页 |
| ·The Relationship between the Three Elements | 第16-18页 |
| ·The Structural Function of Business TV Advertising | 第18-19页 |
| Chapter 2 Translation Concept Related to Modern Business TV Advertising | 第19-28页 |
| 1. An Analysis of Sign transformation in Business TV Advertising | 第19-25页 |
| ·Adaptation in Sign Transformation | 第19-21页 |
| ·Translation or Creation | 第21-24页 |
| ·Nonverbal Sign and Translation | 第24-25页 |
| 2. Definition of Business TV Advertising Translation and the Translation Unit | 第25-28页 |
| ·Definition of Business TV Advertising Translation | 第25-26页 |
| ·The Translation Unit in Business TV Advertising | 第26-28页 |
| Chapter 3 Cultural Differences in Business Advertising between China and the Western World | 第28-38页 |
| 1. Cultural Differences in a Changing Process | 第28-31页 |
| ·The Fade-out of Differences | 第29-30页 |
| ·The Elimination of Differences | 第30页 |
| ·The Emergence of New Differences | 第30-31页 |
| 2. Cultural Differences in Business Advertising | 第31-38页 |
| ·The Differences of Consumer Psychology | 第32-35页 |
| ·Authority vs. Fact | 第32-33页 |
| ·Popularity vs. Uniqueness | 第33-34页 |
| ·Human Relations vs. Relationship between Human and Product | 第34-35页 |
| ·The Differences in Consumption Capability | 第35-36页 |
| ·The Differences in Laws on Advertising | 第36-38页 |
| Chapter 4 Translation Strategies in Business TV Advertising | 第38-50页 |
| 1. Three Translation Strategies | 第38-41页 |
| ·Perspectives of the Functionalist approaches | 第38-40页 |
| ·The Choices of Strategies | 第40-41页 |
| 2. Practice of the Translation Strategies | 第41-50页 |
| ·The Transformation of Verbal Sign | 第42-44页 |
| ·The Transformation of Nonverbal Sign | 第44-48页 |
| ·Status Quo and Further Development | 第48-50页 |
| Conclusion | 第50-52页 |
| Bibliography | 第52-53页 |
