| Acknowledgements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Chapter 1 Introduction | 第11-15页 |
| 1.1 Research Background | 第11-12页 |
| 1.2 Research Significance and Application Value | 第12-14页 |
| 1.2.1 Research Significance | 第12-13页 |
| 1.2.2 Application Value | 第13-14页 |
| 1.3 Methodology and Data Collection | 第14-15页 |
| Chapter 2 Literature Review | 第15-23页 |
| 2.1 Mode and Multimode | 第15-17页 |
| 2.2 The Introduction of Multimodal Discourse Analysis | 第17-18页 |
| 2.2.1 The Background and Definition of Multimodal Discourse Analysis | 第17-18页 |
| 2.2.2 The Emergence of Multimodal Discourse Analysis | 第18页 |
| 2.3 The Development of Multimodal Discourse Analysis at Home and Abroad | 第18-21页 |
| 2.3.1 The Development of Multimodal Discourse Analysis Abroad | 第18-20页 |
| 2.3.2 The Development of Multimodal Discourse Analysis at Home | 第20-21页 |
| 2.4 Previous Studies on Commercial Advertisements | 第21-23页 |
| Chapter3 Theoretical Framework | 第23-39页 |
| 3.1 Introduction | 第23-24页 |
| 3.2 Systemic Functional Linguistics | 第24-30页 |
| 3.2.1 The Background of Systemic Functional Linguistics | 第25-26页 |
| 3.2.2 The Metafunction of Systemic Functional Linguistics | 第26-28页 |
| 3.2.3 The Attention of Systemic Functional Linguists | 第28-29页 |
| 3.2.4 The Development of Systemic Functional Linguistics | 第29-30页 |
| 3.3 Visual Grammar | 第30-39页 |
| 3.3.1 The Theoretical Foundation of Visual Grammar | 第30-32页 |
| 3.3.2 Three Main Meanings of Visual Grammar | 第32-39页 |
| Chapter 4 Multimodal Discourse Analysis of Commercial Advertisements | 第39-65页 |
| 4.1 Basic Introduction to Commercial Advertisements | 第39-42页 |
| 4.2 Sample Analysis of the Visual Mode in Commercial Advertisements | 第42-57页 |
| 4.2.1 Sample Analysis of a Mobile Advertisement | 第42-48页 |
| 4.2.2 Sample Analysis of a Shampoo Advertisement | 第48-52页 |
| 4.2.3 A Synthetic Analysis of a Candy Advertisement | 第52-57页 |
| 4.3 The Effect of Other Modes | 第57-62页 |
| 4.3.1 Action Mode | 第57-58页 |
| 4.3.2 Facial Expression Mode | 第58-60页 |
| 4.3.3 Auditory Mode | 第60-62页 |
| 4.4 Sample Analysis of Multimodes in Commercial Advertisements | 第62-65页 |
| Chapter 5 Conclusion | 第65-67页 |
| 5.1 Findings of This Thesis | 第65-66页 |
| 5.2 Limitations of the Study | 第66页 |
| 5.3 Suggestions for Further Study | 第66-67页 |
| Bibliography | 第67-71页 |
| Papers Published During the Study for M.A.Degree | 第71页 |
