| 内容提要 | 第1-5页 |
| Synopsis | 第5-6页 |
| 摘要 | 第6-9页 |
| Abstract | 第9-14页 |
| Chapter One Introduction | 第14-18页 |
| ·The Background of the Study | 第14-15页 |
| ·The Objectives and Significance of the Study | 第15页 |
| ·The Organization of the Study | 第15-18页 |
| Chapter Two Literature Review | 第18-38页 |
| ·The Relevant Terms | 第18-21页 |
| ·Public Service Advertisement | 第18-19页 |
| ·Commercial Advertisements | 第19-20页 |
| ·Theme and Rheme | 第20-21页 |
| ·Previous Studies on Public Service Advertisements and Commercial Advertisements | 第21-22页 |
| ·Previous Researches on Thematic Progression Patterns Abroad | 第22-24页 |
| ·Previous Researches on Thematic Progression Patterns in China | 第24-28页 |
| ·Theoretical Framework | 第28-38页 |
| ·Halliday’s Theme-Rheme Theory | 第29-32页 |
| ·Xu Shenghuan’s Seven Logical Semantic Relations | 第32-34页 |
| ·Zhu Yongsheng’s Four Thematic Progression Patterns | 第34-38页 |
| Chapter Three Methodology of the Study | 第38-40页 |
| ·Research Questions | 第38页 |
| ·Data Collection | 第38-39页 |
| ·Data Analysis | 第39-40页 |
| Chapter Four A Contrastive Study on the Thematic Progression Patterns in English Public Service Advertisements and Commercial Advertisements | 第40-68页 |
| ·Themes in Public Service Advertisements | 第40-45页 |
| ·Sample Analysis of Theme in Public Service Advertisements | 第40-43页 |
| ·Distribution of the Themes in Public Service Advertisements | 第43-45页 |
| ·Themes in Commercial Advertisements | 第45-50页 |
| ·Sample Analysis of Theme in Commercial Advertisements | 第45-48页 |
| ·Distribution of the Themes in Commercial Advertisements | 第48-50页 |
| ·Thematic Progression patterns in Public Service Advertisements | 第50-54页 |
| ·Thematic Progression Patterns in Commercial Advertisements | 第54-59页 |
| ·Similarities and Differences between Public Service Advertisements and Commercial Advertisements | 第59-64页 |
| ·Similarities and Differences of Themes between Public Service Advertisements and Commercial Advertisements | 第59-62页 |
| ·Similarities and Differences of the Thematic Progression Patterns in Public Service Advertisements and Commercial Advertisements | 第62-64页 |
| ·Reasons for the Similarities and Differences | 第64-68页 |
| ·Reasons for Similarities | 第64-65页 |
| ·Reasons for Differences | 第65-68页 |
| Chapter Five Conclusion | 第68-72页 |
| ·Major Findings | 第68-70页 |
| ·Practical Implications | 第70页 |
| ·Limitations and Suggestions for Further Study | 第70-72页 |
| References | 第72-76页 |
| Acknowledgements | 第76页 |
