| ACKNOWLEDGEMENTS | 第1-9页 |
| Abstract | 第9-10页 |
| 摘要 | 第10-15页 |
| CHAPTER Ⅰ INTRODUCTION | 第15-19页 |
| ·Background of the Present Study | 第15-16页 |
| ·Rational and Significance of the Present Study | 第16-17页 |
| ·Organization of the Present Study | 第17-19页 |
| CHAPTER Ⅱ LITERATURE REVIEW AND THEORETICAL FRAMEWORK | 第19-35页 |
| ·Literature Review on Intertextuality | 第19-28页 |
| ·Origins of Intertextuality | 第19-23页 |
| ·Classification of Intertextuality | 第23-24页 |
| ·Intertextuality in Critical Discourse Analysis | 第24-27页 |
| ·Other Relevant Studies on Intertextuality | 第27-28页 |
| ·Literature Review on New Product Press Release | 第28-31页 |
| ·New Product Press Release and its Communicative Purpose | 第28-29页 |
| ·Genre of New Product Press Release | 第29-30页 |
| ·Previous Relative Studies About Press Release | 第30-31页 |
| ·Theoretical Framework for the Present Study | 第31-35页 |
| CHAPTER Ⅲ RESEARCH DESIGN AND DATA ANALYSIS | 第35-38页 |
| ·Research Questions | 第35-36页 |
| ·Data Collection | 第36页 |
| ·Research Method | 第36-38页 |
| CHAPTER Ⅳ INTERTEXTUALITY ANALYSIS OF NEW PRODUCT PRESS RELEASE | 第38-68页 |
| ·Introduction | 第38页 |
| ·The Frequency of Intertextuality | 第38-43页 |
| ·Manifest Intertextuality | 第43-55页 |
| ·Reference | 第43-49页 |
| ·Cliché | 第49-53页 |
| ·Quotation | 第53-55页 |
| ·Constitutive Intertextuality | 第55-65页 |
| ·Generic Intertextuality | 第55-59页 |
| ·Thematic/Topical Intertextuality | 第59-60页 |
| ·Structural Intertextuality | 第60-64页 |
| ·Stylistic Intertextuality | 第64-65页 |
| ·Discussion of Research Questions | 第65-68页 |
| CHAPTER Ⅴ CONCLUSION | 第68-71页 |
| ·Major Findings | 第68-69页 |
| ·Implications | 第69页 |
| ·Limitations of the Present Study | 第69-70页 |
| ·Suggestions for Further Study | 第70-71页 |
| BIBLIOGRAPHY | 第71-74页 |
| Appendix | 第74-80页 |
