| Abstract | 第1-5页 |
| 摘要 | 第5-7页 |
| Tables | 第7-10页 |
| 1. Introduction | 第10-14页 |
| ·Background of the present research | 第10-11页 |
| ·Purposes and significance of the present research | 第11-12页 |
| ·Organization of the present thesis | 第12-14页 |
| 2. Literature Review | 第14-22页 |
| ·Previous studies on genre analysis | 第14-17页 |
| ·Foreign studies on genre analysis | 第14-16页 |
| ·Domestic studies on genre analysis | 第16-17页 |
| ·An overview of the concept of advertising | 第17-19页 |
| ·Definition of advertising | 第17-18页 |
| ·Function of advertising | 第18-19页 |
| ·A brief survey of dating advertising | 第19-22页 |
| ·Definition of dating ads | 第19页 |
| ·Characteristic of printed dating ads | 第19-20页 |
| ·Previous studies on dating ads at home and abroad | 第20-22页 |
| 3. Theoretical Framework | 第22-26页 |
| ·Move analysis: an approach to genre analysis | 第22页 |
| ·Swale’s CARS model | 第22-23页 |
| ·Bhatia’s Seven-step model | 第23-26页 |
| 4. Genre Analysis of Chinese and American Online Dating Ads | 第26-60页 |
| ·Superiorities of online dating ads over printed ones | 第26页 |
| ·Data collection for the present move analysis | 第26-27页 |
| ·The seven moves in online dating ads | 第27-29页 |
| ·The frequencies of moves in online dating ads | 第29-30页 |
| ·The sequences of moves in online dating ads | 第30-31页 |
| ·Analysis of the seven moves in detail | 第31-53页 |
| ·Analysis of Move 1 — opening | 第32-33页 |
| ·Analysis of Move 2 — claiming the motivation of posting online datingads | 第33-34页 |
| ·Analysis of Move 3 — portraying the advertiser | 第34-42页 |
| ·Analysis of Move 4 — portraying the ideal partner | 第42-47页 |
| ·Analysis of Move 5 — claiming the expectation for future relationship | 第47-51页 |
| ·Analysis of Move 6 — presenting additional or special requirements | 第51-52页 |
| ·Analysis of Move 7 — closing | 第52-53页 |
| ·Discussions about the major findings | 第53-60页 |
| ·Views about marriage and family | 第53-55页 |
| ·Criteria of choosing the partner | 第55-57页 |
| ·Expectations for the roles of the male and the female in a relationship | 第57-60页 |
| 5. Conclusion | 第60-62页 |
| Acknowledgements | 第62-64页 |
| Bibliography | 第64-68页 |
| Appendix | 第68-72页 |
| Publication | 第72页 |
