| Acknowledgements | 第1-5页 |
| Abstract(Chinese) | 第5-6页 |
| Abstract(English) | 第6-9页 |
| Introduction | 第9-14页 |
| Chapter One Literature Review | 第14-25页 |
| ·Theoretical Background of Semantic Translation (ST) and Communicative Translation (CT) | 第14-15页 |
| ·ST and CT | 第15-20页 |
| ·Definition | 第15页 |
| ·Comparison between ST and CT | 第15-18页 |
| ·Comparison between ST and CT and Other Translation Methods | 第18-20页 |
| ·Significance of ST and CT | 第20-25页 |
| ·Text Categories | 第20-22页 |
| ·The Relationship between Text Categories and ST and CT | 第22-25页 |
| Chapter Two C-E Translation of Publicity Materials | 第25-32页 |
| ·An Overview of Publicity Materials | 第25-28页 |
| ·Definition of Publicity Materials | 第25-26页 |
| ·Characteristics of Publicity Materials | 第26-28页 |
| ·C-E Translation of Publicity Materials | 第28-32页 |
| ·Significance of C-E Translation of Publicity Materials | 第28页 |
| ·Present Situation of C-E Translation of Publicity Materials | 第28-32页 |
| Chapter Three Cultural Differences in C-E Translation of Publicity Materials | 第32-42页 |
| ·Culture and Translation | 第32-35页 |
| ·Definition of Culture | 第32-33页 |
| ·Relationship between Culture and Translation | 第33-35页 |
| ·Relationship between Culture and Translation | 第33-34页 |
| ·Culture in C-E Translation of Publicy Materals | 第34-35页 |
| ·Cultural Differences in C-E Translation of Publicity Materials | 第35-42页 |
| ·Ways of Thinking | 第36-37页 |
| ·Belief and Religion | 第37-38页 |
| ·Geography and Environment | 第38-39页 |
| ·History and Politics | 第39-40页 |
| ·Customs and Habits | 第40-42页 |
| Chapter Four Cultural Barriers and Specific Translation Strategies in C-E Publicity Materials in the Light of ST and CT | 第42-58页 |
| ·Text Type Analysis and Translation strategies of Publicity Materials in the Light of ST and CT | 第42-44页 |
| ·Cultural Barriers in C-E Translation of Publicity Materials | 第44-58页 |
| ·Historical Terms | 第45-46页 |
| ·Chinese Names | 第46-48页 |
| ·Political Jargons | 第48-50页 |
| ·Flowery Expressions | 第50-52页 |
| ·Other Culture-loaded Expressions | 第52-58页 |
| Conclusion | 第58-60页 |
| Bibliography | 第60-62页 |
