| Abstract | 第1-8页 |
| 中文摘要 | 第8-9页 |
| Acknowledgements | 第9-12页 |
| Chapter One INTRODUCTION | 第12-14页 |
| ·Significance of the Research | 第12-13页 |
| ·Research Methodology and Data Collection | 第13-14页 |
| Chapter Two GENERAL INTRODUCTION TO TRANSLATION VARIATION THEORY | 第14-23页 |
| ·Former Study on Translation Variation | 第14-17页 |
| ·Translation Variation Theory | 第17-23页 |
| ·The emergence of the theory | 第17-18页 |
| ·The foundation of the theory | 第18-19页 |
| ·Characteristics of the translation variation theory and readers' role in translation variation | 第19-23页 |
| Chapter Three AN ANALYSIS OF ADVERTISEMENT TEXTS | 第23-31页 |
| ·Definition and Nature of Advertisement | 第23-24页 |
| ·Classification of Advertisement | 第24页 |
| ·Components of the Advertisement | 第24-25页 |
| ·Features of Written Advertisement | 第25-29页 |
| ·Lexical features of advertisement | 第26-27页 |
| ·Syntactical features of advertisement | 第27-28页 |
| ·Rhetorical features | 第28-29页 |
| ·The Key Points in Advertisement Translation | 第29页 |
| ·Advertisement Translation and Translation Variation Theory | 第29-31页 |
| Chapter Four TECHNIQUES FOR ADVERTISEMNT TRANSLATION | 第31-67页 |
| ·Translation Variation and Adaptation | 第31-33页 |
| ·Translation Techniques | 第33-64页 |
| ·The technique of supplementary translation in advertisement translation | 第33-37页 |
| ·The technique of deletion translation in advertisement translation | 第37-39页 |
| ·The technique of compilation translation in advertisement translation | 第39-43页 |
| ·The technique of summarization in advertisement translation | 第43-45页 |
| ·The technique of reduction translation in advertisement translation | 第45-50页 |
| ·The technique of combination translation in advertisement translation | 第50-52页 |
| ·The technique of remodeling translation in advertisement translation | 第52-58页 |
| ·Parody and advertisement translation | 第58-62页 |
| ·Splitting translation in advertisement translation | 第62-64页 |
| ·Conclusion of This Part | 第64-67页 |
| Chapter Five Conclusion | 第67-72页 |
| ·Findings of the Study | 第67-69页 |
| ·Significance of the study | 第68页 |
| ·Limitations of the study | 第68-69页 |
| ·Suggestions for Further Studies | 第69-72页 |
| Bibliography | 第72-75页 |
