| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-15页 |
| CHAPTER ONE INTRODUCTION | 第15-20页 |
| 1.1 RESEARCH TOPIC | 第15-16页 |
| 1.2 SIGNIFICANCE OF THE PRESENT STUDY | 第16页 |
| 1.3 RATIONALE | 第16-18页 |
| 1.4 RESEARCH QUESTIONS | 第18页 |
| 1.5 ORGANIZATION OF THE THESIS | 第18-20页 |
| CHAPTER TWO LITERATURE REVIEW | 第20-26页 |
| 2.1 PREVIOUS STUDIES ON MULTIMODAL DISCOURSE ANALYSIS (MDA) | 第20-23页 |
| 2.1.1 Foreign Studies on MDA | 第20-22页 |
| 2.1.2 Domestic Studies on MDA | 第22-23页 |
| 2.2 PREVIOUS STUDIES ON ADVERTISING DISCOURSE ANALYSIS | 第23-24页 |
| 2.3 COMMENTS ON PREVIOUS STUDIES | 第24-26页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第26-48页 |
| 3.1 SYSTEMIC FUNCTIONAL GRAMMAR（SFG） | 第26-27页 |
| 3.2 VISUAL GRAMMAR | 第27-44页 |
| 3.2.1 Representational Meaning | 第28-36页 |
| 3.2.2 Interactive Meaning | 第36-41页 |
| 3.2.3 Compositional meaning | 第41-44页 |
| 3.3 CULTURAL DIMENSIONS | 第44-46页 |
| 3.4 THEORETICAL FRAMEWORK AND ANALYTICAL PRECEDURES OF PRESENT RESEARCH | 第46-48页 |
| CHAPTER FOUR RESEARCH METHODS AND DATA ANALYSIS | 第48-88页 |
| 4.1 RESEARCH METHODS AND DATA COLLECTION | 第48-49页 |
| 4.2 CONTRASTIVE ANALYSIS BETWEEN AMERICAN AND CHINESE PRINT FOOD ADVERTISEMENTS | 第49-86页 |
| 4.2.1 Representational Meaning and Ideational Function | 第49-63页 |
| 4.2.2 Interactive Meaning and Interpersonal Function | 第63-79页 |
| 4.2.3 Compositional Meaning | 第79-86页 |
| 4.3 SUMMARY | 第86-88页 |
| 4.3.1 VISUAL CONTRAST BETWEEN AMERICAN AND CHINESE PRINT FOOD ADVERTISEMENTS | 第86-87页 |
| 4.3.2 VERBAL DIFFERENCES BETWEEN AMERICAN AND CHINESE PRINT FOOD ADVERTISEMENTS | 第87-88页 |
| CHAPTER FIVE CULTURAL REASONS FOR THE DIFFERENCES BETWEEN AMERICAN AND CHINESE PRINT FOOD ADVERTISEMENTS | 第88-92页 |
| 5.1 POWER DISTANCE | 第88-89页 |
| 5.2 UNCERTAINTY AVOIDANCE | 第89-90页 |
| 5.3 INDIVIDUALISM VS. COLLECTIVISM | 第90-92页 |
| CHAPTER SIX CONCLUSION | 第92-96页 |
| 6.1 MAJOR FINDINGS OF PRESENT RESEARCH | 第92-95页 |
| 6.2 IMPLICATIONS OF THE PRESENT STUDY | 第95页 |
| 6.3 LIMITATIONS OF THE PRESENT RESEARCH | 第95-96页 |
| REFERENCES | 第96-100页 |
| APPENDIX: AMERICAN AND CHINESE PRINT FOOD ADVERTISEMENTS REFERRED TO AS SAMPLES IN THIS THESIS | 第100-108页 |
| 在校期间发表论文清单 | 第108页 |
