| ABSTRACT | 第1-6页 |
| 中文摘要 | 第6-10页 |
| Chapter 1 Introduction | 第10-13页 |
| ·Purpose of the Study | 第10-11页 |
| ·Significance of the Study | 第11页 |
| ·Structure of the Thesis | 第11-13页 |
| Chapter 2 A General Study of Advertising | 第13-20页 |
| ·Definition of Advertising | 第13-14页 |
| ·Classification of Advertising | 第14-16页 |
| ·Functions of Advertising | 第16-18页 |
| ·Cultural Factors in Advertising | 第18-20页 |
| Chapter 3 Functional Equivalence Theory | 第20-39页 |
| ·Eugene A. Nida and His Translation Theory | 第20-21页 |
| ·The Development of Functional Equivalence | 第21-25页 |
| ·Highlights of Functional Equivalence | 第25-34页 |
| ·Content over Form | 第25-28页 |
| ·Receptors’ Response | 第28-32页 |
| ·Cultural Factors | 第32-34页 |
| ·Functional Equivalence in China and in Western Countries | 第34-39页 |
| ·Functional Equivalence in China | 第34-36页 |
| ·Functional Equivalence in Western Countries | 第36-39页 |
| Chapter 4 The Application of Functional Equivalence Theory into Advertising Translation | 第39-68页 |
| ·Feasibility of Applying Functional Equivalence Theory to Advertising Translation | 第39-46页 |
| ·The Aspect of Equivalence | 第39-42页 |
| ·The Aspect of Language Functions | 第42-43页 |
| ·The Aspect of Receptor’s Response | 第43-44页 |
| ·The Aspect of Culture | 第44-46页 |
| ·Analyzing Advertising Translation at Linguistic Level with Functional Equivalence | 第46-64页 |
| ·At Lexical Level | 第46-53页 |
| ·Verb | 第46-47页 |
| ·Adjective | 第47-49页 |
| ·Compound | 第49-51页 |
| ·Clipping | 第51-52页 |
| ·Coinage and Misspelling | 第52-53页 |
| ·At Syntax Level | 第53-57页 |
| ·Simple and Elliptical Sentences | 第53-55页 |
| ·Interrogative and Imperative Sentences | 第55-56页 |
| ·Disjunctive Sentence | 第56-57页 |
| ·At Rhetorical Level | 第57-64页 |
| ·Simile | 第57-58页 |
| ·Metaphor | 第58-60页 |
| ·Personification | 第60页 |
| ·Pun | 第60-61页 |
| ·Parody | 第61-62页 |
| ·Repetition | 第62-63页 |
| ·Rhyme | 第63-64页 |
| ·Analyzing Advertising Translation at Cultural Level with Functional Equivalence | 第64-68页 |
| ·Associative Meaning | 第64-66页 |
| ·Thinking Patterns | 第66-67页 |
| ·Historical Background | 第67-68页 |
| Chapter 5 Conclusion | 第68-70页 |
| Bibliography | 第70-73页 |
| Acknowledgements | 第73页 |
