| Abstract | 第1-3页 |
| 中文摘要 | 第3-4页 |
| 中文文摘 | 第4-7页 |
| CONTENTS | 第7-9页 |
| Introduction | 第9-13页 |
| ·The Status of the New York Times | 第9页 |
| ·A Literature Review of the Academic Study of the Times | 第9-11页 |
| ·The Purpose and Originality of This Thesis | 第11-13页 |
| Chapter One Encountering Western Rhetoric | 第13-23页 |
| ·A Survey of Rhetoric | 第13页 |
| ·Defining Rhetoric | 第13-15页 |
| ·Social Functions of the Art of Rhetoric | 第15-20页 |
| ·Power and the News Media | 第20-23页 |
| Chapter Two NYT's Institutional Ethos and Its Relevance to the Journalistic Statusthe Paper Enjoys | 第23-27页 |
| ·Statements of Ethos | 第23-24页 |
| ·Institutional Ethos of the Western News Media | 第24-25页 |
| ·NYT's Construction of Institutional Ethos on the Basis of Its Selection of Subject Matter | 第25-27页 |
| Chapter Three Language, Style and Symbols - Key Elements to the Ethos-buildingof the New York Times | 第27-31页 |
| ·Word and Languae | 第27-28页 |
| ·One Canon of Rhetoric-Style | 第28-29页 |
| ·Symbolic Means | 第29-31页 |
| Chapter Four Case Study | 第31-37页 |
| ·Case One: Apple's Visionary Redefined Digital Age | 第31-33页 |
| ·Case Two: Chinese Finding Their Voice | 第33-34页 |
| ·Case Three:The Scandal of the Times | 第34-37页 |
| Chapter Five Various Symbolic Means of the Times | 第37-45页 |
| ·Layout of Printed Pages | 第37-38页 |
| ·Features of the News Title | 第38-40页 |
| ·The Audience | 第40-45页 |
| Chapter Six Conclusion | 第45-47页 |
| ·Summary of the Thesis | 第45-46页 |
| ·Limitations of the Study and Suggestions for Future Research | 第46-47页 |
| References | 第47-51页 |
| 攻读学位期间承担的科研任务与主要成果 | 第51-53页 |
| Acknowledgement | 第53-55页 |
| 个人简历 | 第55-57页 |
