| Acknowledgements | 第1-6页 |
| Abstract in Chinese | 第6-8页 |
| Abstract in Englsh | 第8-11页 |
| Chapter 1 Introduction | 第11-14页 |
| ·A General Account of Previous Researches on Ads | 第11-12页 |
| ·Purpose and Significance of the Present Research | 第12页 |
| ·Methodology of the Research | 第12-13页 |
| ·The Scope and Theory of the Research | 第13页 |
| ·The Structure of this Thesis | 第13-14页 |
| Chapter 2 Literature Review on Metaphor | 第14-21页 |
| ·Traditional Researches on Metaphor | 第14-16页 |
| ·Metaphor in Rhetoric | 第14页 |
| ·Metaphor in Semantics | 第14页 |
| ·Metaphor in Pragmatics | 第14-16页 |
| ·Contemporary Researches on Metaphor | 第16-21页 |
| Chapter 3 Metaphors in Car Ads | 第21-40页 |
| ·Metaphor in Ads | 第21-22页 |
| ·Metaphor in Ads including Brand Name | 第21-22页 |
| ·Metaphor in Ads not including Brand Name | 第22页 |
| ·Metaphor in Car Ads | 第22-39页 |
| ·Metaphors of Eight Different Source Domains in Car Ads | 第22-29页 |
| ·Conventional and Novel Metaphors in Car Ads | 第29-33页 |
| ·Interpretation of Car Ads with the Guidance of CBT | 第33-39页 |
| ·Summary | 第39-40页 |
| Chapter 4 Functions of Conceptual Metaphors in Car Ads | 第40-52页 |
| ·Persuasive Functions of Metaphors on Cognitive Level | 第40-47页 |
| ·Three Kinds of Metaphors | 第40-41页 |
| ·Persuasive Functions of Three Kinds of Metaphors in Car Ads | 第41-44页 |
| ·A Case of Good Images in Advertising Metaphors of Cars | 第44-45页 |
| ·Persuasive Functions of Metaphorical Idioms | 第45-47页 |
| ·Persuasive Functions of Metaphors on Pragmatic Level | 第47-49页 |
| ·Persuasive Functions of Metaphors on Discourse Level | 第49-51页 |
| ·Summary | 第51-52页 |
| Chapter 5 Conclusion | 第52-54页 |
| ·Findings of the Research | 第52-53页 |
| ·Limitations of the Research and Suggestions for Further Study | 第53-54页 |
| Bibliography | 第54-57页 |
| Appendices | 第57-69页 |
| Appendix 1 | 第57-62页 |
| Appendix 2 | 第62-65页 |
| Appendix 3 | 第65-67页 |
| Appendix 4 | 第67-69页 |
| Publications during the Postgraduate Program | 第69-70页 |
