| Acknowledgements | 第1-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第7-12页 |
| Chapter One Introduction | 第12-15页 |
| ·Significance and Purpose of the Study | 第12-13页 |
| ·Research Questions | 第13-14页 |
| ·Structure of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-28页 |
| ·Synaesthesia | 第15-23页 |
| ·The Definition of Synaesthesia | 第15-16页 |
| ·Synaesthesia and Metaphor | 第16-17页 |
| ·Studies of Synaesthesia Home and Abroad | 第17-23页 |
| ·Advertising and Advertising Language | 第23-27页 |
| ·The Definition and Functions of Advertising | 第24-25页 |
| ·Advertising Language as a Linguistic Research Topic | 第25-27页 |
| ·Summary | 第27-28页 |
| Chapter Three Conceptual Integration Theory and Synaesthesia | 第28-38页 |
| ·An Overview of CIT | 第28-33页 |
| ·The Development of CIT | 第28页 |
| ·The Definition and Components of CIT | 第28-31页 |
| ·Major Features of Conceptual Integration Theory | 第31-32页 |
| ·The Significance and Application of CIT | 第32-33页 |
| ·CIT and Synaesthetic Metaphor | 第33-37页 |
| ·Input Spaces | 第33-34页 |
| ·Cross- space Mapping | 第34页 |
| ·Generic Space | 第34-35页 |
| ·Blend and Emergent Structure | 第35-37页 |
| ·Summary | 第37-38页 |
| Chapter Four A Cognitive Analysis of Synaesthesia in Advertising Language | 第38-60页 |
| ·Data Collection of Synaesthesia in Advertising Language | 第38-45页 |
| ·Procedures of Researching | 第38页 |
| ·Data Collection and Analysis | 第38-45页 |
| ·CIT and Novel Synaesthesia in Advertising Language | 第45-55页 |
| ·Hearing → Vision, Smell, Taste, Touch | 第45-48页 |
| ·Vision → Smell, Taste, Touch | 第48-50页 |
| ·Smell → Taste, Touch | 第50-52页 |
| ·Taste → Touch | 第52-53页 |
| ·Vision & Smell → Taste | 第53-55页 |
| ·Summary | 第55-60页 |
| ·Bidirectionality of Synaesthetic Metaphor in Advertising Language | 第55-57页 |
| ·Prominence in Synaesthetic Metaphor in Advertising Language | 第57-60页 |
| Chapter Five Conclusion | 第60-62页 |
| ·Major Findings | 第60-61页 |
| ·Limitations and Suggestions for Future Study | 第61-62页 |
| References | 第62-66页 |
