| ABSTRACT IN CHINESE | 第2-3页 |
| ABSTRACT IN ENGLISH | 第3页 |
| INTRODUCTION | 第5-9页 |
| Ⅰ TRANSLATION VARIATION | 第9-13页 |
| 1.1 What is Translation variation | 第9-13页 |
| Ⅱ DISTINCTIVE FEATURES OF ADVERTISEMENT | 第13-18页 |
| 2.1 Definition of advertisement | 第13-15页 |
| 2.2 Objectives of advertisement | 第15页 |
| 2.3 Functions of advertisement | 第15-16页 |
| 2.4 Target audience of advertisement | 第16-18页 |
| Ⅲ ADVERTISEMENT CLASSIFICATION AND TRANSLATION STRATEGIES | 第18-63页 |
| 3.1 Selective translation of advertisement | 第19-36页 |
| 3.1.1 What is selective translation | 第19-20页 |
| 3.1.2 'Gain' and 'loss' of the advertisement translation | 第20-21页 |
| 3.1.3 Characteristics and selecting strategies of commodity advertisement | 第21-25页 |
| 3.1.4 Characteristics and selecting strategies of enterprise advertisement | 第25-31页 |
| 3.1.5 Characteristics and selecting strategies of tourism advertisement | 第31-34页 |
| 3.1.6 Characteristics and selecting strategies of recruitment advertisement | 第34-35页 |
| 3.1.7 Summary of selective translation | 第35-36页 |
| 3.2 Edited translation of advertisement | 第36-52页 |
| 3.2.1 What is edited translation | 第36页 |
| 3.2.2 Principles and strategies of edited translation | 第36-38页 |
| 3.2.3 Characteristics and editing strategies of magazine advertisement | 第38-40页 |
| 3.2.4 Characteristics and editing strategies of real estate advertisement | 第40-42页 |
| 3.2.5 Characteristics and editing strategies of commodity advertisement | 第42-45页 |
| 3.2.6 Characteristics and editing strategies of tourism advertisement | 第45-47页 |
| 3.2.7 Characteristics and editing strategies of enterprise advertisement | 第47-50页 |
| 3.2.8 Characteristics and editing strategies of recruitment advertisement | 第50-51页 |
| 3.2.9 Summary of edited translation | 第51-52页 |
| 3.3 Adaptation translation of advertisement | 第52-63页 |
| 3.3.1 What is adaptation translation | 第52-53页 |
| 3.3.2 Methods and principles of adaptation translation | 第53页 |
| 3.3.3 Adaptation of contenl | 第53-56页 |
| 3.3.4 Adaptation of form | 第56-59页 |
| 3.3.5 Adaptation of style | 第59-61页 |
| 3.3.6 Summary of adaptation advertisement | 第61-63页 |
| Ⅳ CONCLUSION | 第63-65页 |
| Ⅴ LIMITATION | 第65-66页 |
| APPENDIX Ⅰ | 第66-67页 |
| BIBLIOGROPHY | 第67-71页 |
| ACKNOWLEDGEMENT | 第71页 |
