| Abstract | 第1-5页 |
| 摘要 | 第5-9页 |
| Abbreviations | 第9-10页 |
| Chapter One Introduction | 第10-15页 |
| ·Significance of the study | 第10-12页 |
| ·An expansion of the research scope of metadiscourse | 第10-11页 |
| ·A new perspective for Cosmetic Advertising analysis | 第11-12页 |
| ·Data collection | 第12页 |
| ·Research Methodology | 第12-13页 |
| ·Organization of the thesis | 第13-15页 |
| Chapter Two Literature Review | 第15-23页 |
| ·The previous studies on advertising language | 第15-18页 |
| ·Researches from the perspective of style | 第15页 |
| ·Researches from the perspective of sociology | 第15-16页 |
| ·Researches from the perspective of pragmatics | 第16-17页 |
| ·Researches from the perspective of lexico-grammar, syntactics and figures of speech | 第17页 |
| ·Researches from the perspective of systemic functional linguistics | 第17-18页 |
| ·The previous studies on metadiscourse | 第18-23页 |
| ·The definitions of Metadiscourse | 第18-19页 |
| ·Researches from abroad | 第19-21页 |
| ·Researches at home | 第21-23页 |
| Chapter Three Theoretical Background | 第23-33页 |
| ·Key principles of metadiscourse | 第23-25页 |
| ·A classification of metadiscourse | 第25-29页 |
| ·Generic Structure Potential | 第29-33页 |
| Chapter Four An Analysis on Generic Structure Potential of Cosmetic Advertising | 第33-47页 |
| ·Communicative Purposes of Cosmetic Advertising | 第33-34页 |
| ·Contextual Configuration of Cosmetic Advertising | 第34-35页 |
| ·The field of Cosmetic Advertising | 第34页 |
| ·The tenor of Cosmetic Advertising | 第34页 |
| ·The mode of Cosmetic Advertising | 第34-35页 |
| ·The structure of Cosmetic Advertising | 第35-40页 |
| ·Arousing Attention (AA) | 第36-37页 |
| ·Establishing Credentials (EC) | 第37页 |
| ·Introducing Detailed Information (IDI) | 第37-38页 |
| ·Commitment or Endorsement (C/E) | 第38-39页 |
| ·Offering Additional Instruction (OAI) | 第39页 |
| ·Urging Actions (UA) | 第39-40页 |
| ·Slogans (S) | 第40页 |
| ·The Generic Structure Potential of Cosmetic Advertising | 第40-47页 |
| Chapter Five An Analysis on Metadiscourse in Cosmetic Advertising | 第47-63页 |
| ·Interactive metadiscourse in Cosmetic Advertising | 第48-50页 |
| ·Transitions | 第48-49页 |
| ·Endophoric markers | 第49页 |
| ·Evidentials | 第49-50页 |
| ·Interactional metadiscourse in Cosmetic Advertising | 第50-56页 |
| ·Hedges | 第50-51页 |
| ·Boosters | 第51-53页 |
| ·Attitude markers | 第53-54页 |
| ·Self mention | 第54-55页 |
| ·Engagement markers | 第55-56页 |
| ·The distribution of metadiscourse in the genre of Cosmetic Advertising | 第56-63页 |
| Chapter Six Conclusion | 第63-68页 |
| ·Major Findings | 第63-65页 |
| ·Limitations | 第65-66页 |
| ·Suggestions for Further Study | 第66-68页 |
| Bibliography | 第68-72页 |
| Acknowledgments | 第72-73页 |
| Publications | 第73页 |
