| Acknowledgements | 第1-7页 |
| 中文摘要 | 第7-8页 |
| Abstract | 第8-9页 |
| 前言 | 第9-16页 |
| 1 字母词的研究现状 | 第9-11页 |
| 2 谜米理论的相关内容 | 第11-13页 |
| 3 前人研究的不足及本文创新之处 | 第13-16页 |
| Introduction | 第16-18页 |
| Chapter 1 A Brief Review of Lettered Words | 第18-24页 |
| ·The Present Academic Study on Lettered Words | 第18-21页 |
| ·The Increasing Number of Lettered Words in Chinese Dictionaries | 第18-19页 |
| ·The Increasing Research Publications of Lettered Words | 第19-21页 |
| ·The Different Opinions of the Scholars on Lettered Words | 第21-24页 |
| ·The Difference on the Name and Definition | 第21-22页 |
| ·The Difference on the Classification of Lettered Words | 第22-24页 |
| Chapter 2 A Brief Introduction of Meme Theory | 第24-28页 |
| ·The Definition of Meme | 第24页 |
| ·The Concept of Memeplex and Meme Pool | 第24-25页 |
| ·Two Representative Views of Meme Theory | 第25-26页 |
| ·The Means of Meme Transmission—Imitation or Replication | 第26-27页 |
| ·The Storage of Meme—Brain | 第27-28页 |
| Chapter 3 The Development and Comparison of Lettered Words in Different Periods | 第28-33页 |
| ·The Development of Lettered Words in Three Periods | 第28-29页 |
| ·The First Period—Birth of Lettered Words | 第28页 |
| ·The Second Period—Enrichment of Lettered Words | 第28-29页 |
| ·The Third Period—Booming of Lettered Words | 第29页 |
| ·Comparisons of Lettered Words in Different Periods | 第29-33页 |
| ·The Number,User and Field Concerned in Different Periods | 第29-31页 |
| ·Lettered Words Coinage in Different Periods | 第31-33页 |
| Chapter 4 The Discussion of Lettered Words Transmission from the Perspective of Meme Spread | 第33-55页 |
| ·The Factors Related to Meme Itself | 第33-37页 |
| ·The Nature of Successful Meme | 第33-34页 |
| ·The Features of Successful Lettered Words as Memes | 第34-35页 |
| ·The Features of Unsuccessful Lettered Words as Memes | 第35-37页 |
| ·The Subjective Factors | 第37-46页 |
| ·The Feature and Status of the Host | 第37-39页 |
| ·The Role of Mind in Meme Spread | 第39-43页 |
| ·The Previous Experience of the Host | 第43-44页 |
| ·Pursuit of Foreign Flavor | 第44-45页 |
| ·The Need for Accurate Expression | 第45-46页 |
| ·The Objective Factors | 第46-49页 |
| ·The Change of Physical Environment | 第46-48页 |
| ·The Openness of the Social Consciousness | 第48-49页 |
| ·The Process of Lettered Words Propagation as Memes | 第49-50页 |
| ·The Process of Meme Propagation | 第49-50页 |
| ·The Process of Lettered Words Propagation | 第50页 |
| ·Transmission Pattern of Meme | 第50-52页 |
| ·The Media of Transmission | 第52-55页 |
| Chapter 5 Standardization of Lettered Words | 第55-60页 |
| ·Problems With the Use of Lettered Words | 第55-57页 |
| ·The Ambiguity and Obscurity of Meanings of Lettered Words | 第55-57页 |
| ·The Misuse of Lettered Words | 第57页 |
| ·Suggestions for the Standardization of Lettered Words | 第57-60页 |
| Chapter 6 Conclusion | 第60-62页 |
| Bibliography | 第62-66页 |
