| ACKNOWLEDGEMENTS | 第9-10页 |
| ABSTRACT | 第10-11页 |
| 摘要 | 第12-16页 |
| CHAPTER Ⅰ INTRODUCTION | 第16-20页 |
| 1.1 Background of the Research | 第16-17页 |
| 1.2 Significance and Purpose of the Research | 第17-18页 |
| 1.3 Structure of the Thesis | 第18-20页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第20-34页 |
| 2.1 Definition of Key Terms | 第20-23页 |
| 2.1.1 Genre | 第20页 |
| 2.1.2 Genre Analysis | 第20-22页 |
| 2.1.3 Move—step Analysis | 第22-23页 |
| 2.2 Previous Studies on Genre Analysis | 第23-26页 |
| 2.3 Previous Studies on University Introduction | 第26-29页 |
| 2.3.1 Previous Studies on University Introduction at Home | 第27-28页 |
| 2.3.2 Previous Studies Related with University Introduction Abroad | 第28-29页 |
| 2.4 Theoretical Framework of the Research | 第29-33页 |
| 2.4.1 John M. Swales’ CARS Model | 第29-31页 |
| 2.4.2 Bhatia's Seven-Move Model for Promotional Genre | 第31-32页 |
| 2.4.3 Tentative Framework for the Present Research | 第32-33页 |
| 2.5 Summary | 第33-34页 |
| CHAPTER Ⅲ RESEARCH METHODOLOGY | 第34-42页 |
| 3.1 Research Questions | 第34页 |
| 3.2 Research Methods and Data Collection | 第34-37页 |
| 3.3 Research Procedure | 第37-42页 |
| CHAPTER Ⅳ RESULTS AND DISCUSSION | 第42-64页 |
| 4.1 Communicative Purposes of University Introductions as a Genre | 第42-43页 |
| 4.2 Move Structure Analysis of both EVCUIs and AUIs | 第43-50页 |
| 4.2.1 Move Structure of English Version of Chinese University Introductions | 第43-48页 |
| 4.2.2 Move Structure of American University Introductions | 第48-50页 |
| 4.3 Comparison of the Move Structures of EVCUIs and AUIs | 第50-62页 |
| 4.3.1 Similarities of Move Structures between EVCUI and AUI | 第50-52页 |
| 4.3.2 Differences of Move Structures between EVCUIs and AUIs | 第52-60页 |
| 4.3.2.1 Frequency of Moves | 第52-57页 |
| 4.3.2.2 Sequence of Moves | 第57-60页 |
| 4.3.2.3 Length of Moves | 第60页 |
| 4.3.3 Reasons for Differences of Move Structures between EVCUIs and AUIs | 第60-62页 |
| 4.4 Suggestions for the English Version of Chinese University | 第62-64页 |
| 4.4.1 Writing Rather Than Just Translating the Chinese Version | 第62-63页 |
| 4.4.2 Omitting Unnecessary Moves or Steps | 第63页 |
| 4.4.3 Making Hyper Linking | 第63-64页 |
| CHAPTER Ⅴ CONCLUSION | 第64-69页 |
| 5.1 Major Findings of the Study | 第64-66页 |
| 5.2 Implications of the Study | 第66-67页 |
| 5.3 Limitations and Suggestions for Further Study | 第67-69页 |
| REFERENCES | 第69-73页 |
| APPENDIX | 第73-74页 |
