| Abstract | 第4-6页 |
| 摘要 | 第7-12页 |
| Introduction | 第12-20页 |
| Chapter One Literatare Review | 第20-40页 |
| 1.1 Definitions of Advertising | 第20-24页 |
| 1.2 Definition of Cosmetic Advertising Language | 第24-25页 |
| 1.3 Previous Studies of Cosmetic Advertising Language at Home and Abroad | 第25-39页 |
| 1.3.1 Stylistics Approach | 第26-28页 |
| 1.3.2 Sociolinguistic Approach | 第28-30页 |
| 1.3.3 Systemic Functional Approach | 第30-33页 |
| 1.3.4 Pragmatic Approach | 第33-36页 |
| 1.3.5 Cognitive Approach | 第36-39页 |
| 1.4 Summary | 第39-40页 |
| Chapter Two Theoretical Foundations | 第40-64页 |
| 2.1 Conceptual Blending Theory | 第40-60页 |
| 2.1.1 Key Terms of Conceptual Blending Theory | 第43-50页 |
| 2.1.2 The Optimal Principles of Conceptual Blending Theory | 第50-52页 |
| 2.1.3 The Cognitive Processes of Conceptual Blending Theory | 第52-53页 |
| 2.1.4 The Network Model of Conceptual Blending Theory | 第53-60页 |
| 2.2 Cognitive Basis of Cosmetic Advertising Language | 第60-62页 |
| 2.2.1 Embodied Basis | 第60-61页 |
| 2.2.2 Similarity—Basis of Metaphorical Meaning | 第61-62页 |
| 2.3 Summary | 第62-64页 |
| Chapter Three Meaning Construction of Cosmetic AdvertisingLanguage in English and Chinese | 第64-96页 |
| 3.1 Motivations for Applying Blending Theory to the Analysis of Cosmetic Advertising Language | 第65-67页 |
| 3.2 Application of Network Model to Meaning Construction of Cosmetic Advertising Language in English | 第67-82页 |
| 3.2.1 Meaning Construction in Simplex Network | 第67-71页 |
| 3.2.2 Meaning construction in Mirror Network | 第71-74页 |
| 3.2.3 Meaning Construction in Single Scope Network | 第74-78页 |
| 3.2.4 Meaning construction in Double Scope Network | 第78-82页 |
| 3.3 Application of the Network Model to Meaning Construction of Cosmetic Advertising Language in Chinese | 第82-93页 |
| 3.3.1 Meaning construction in Simplex Network | 第82-85页 |
| 3.3.2 Meaning construction in Mirror Network | 第85-88页 |
| 3.3.3 Meaning construction in Single Scope Network | 第88-91页 |
| 3.3.4 Meaning construction in Double Scope Network | 第91-93页 |
| 3.4 Summary | 第93-96页 |
| Chapter Four Similarities and Differences of Cosmetic Advertising Language inEnglish and Chinese | 第96-112页 |
| 4.1 Similarities and Differences of Formation of Cosmetic Advertising Language between English and Chinese | 第96-104页 |
| 4.1.1 Similarities in Formation | 第96-100页 |
| 4.1.2 Differences in Formation | 第100-104页 |
| 4.2 Similarities and Differences of Social and Cultural Attributes of Cosmetic Advertising Language between English and Chinese | 第104-109页 |
| 4.2.1 Similarities of Social and Cultural Attributes | 第104-107页 |
| 4.2.2 Differences of Social and Cultural Attributes | 第107-109页 |
| 4.3 Similarities and Differences of Cognitive Semantic Mechanism of Cosmetic Advertising Language between English and Chinese | 第109-111页 |
| 4.3.1 Similarities of Cognitive Semantic Mechanism | 第109-110页 |
| 4.3.2 Differences of Cognitive Semantic Mechanism | 第110-111页 |
| 4.4 Summary | 第111-112页 |
| Conclusion | 第112-116页 |
| Bibliography | 第116-121页 |
| Acknowledgements | 第121-122页 |
