| 摘要 | 第3-4页 |
| Abstract | 第4-5页 |
| CHAPTER 1 INTRODUCTION | 第9-14页 |
| 1.1 Research Background | 第9-11页 |
| 1.2 Significance of the Research | 第11-12页 |
| 1.3 Research Aim | 第12页 |
| 1.4 Organization of the Study | 第12-14页 |
| CHAPTER 2 LITERATURE REVIEW | 第14-30页 |
| 2.1 The Linguistic Category Model (LCM) and Relevant Studies | 第14-26页 |
| 2.1.1 Introduction to the Linguistic Category Model (LCM) | 第14-18页 |
| 2.1.2 Classification Criteria of the Linguistic Category Model (LCM) | 第18-21页 |
| 2.1.3 Relevant Studies Based on the Linguistic Category Model (LCM) | 第21-26页 |
| 2.2 Advertising Language Studies | 第26-29页 |
| 2.2.1 Relevant Overseas Advertising Language Studies | 第26-27页 |
| 2.2.2 Relevant Domestic Advertising Language Studies | 第27-29页 |
| 2.3 Conclusion | 第29-30页 |
| CHAPTER 3 AN ADAPATED LCM | 第30-51页 |
| 3.1 Problems Encountered in Identifying Chinese Interpersonal Words | 第30-37页 |
| 3.1.1 Problems in Identifying Chinese Interpersonal Words | 第30-34页 |
| 3.1.2 Problems in Identifying Adjectives under the LCM | 第34-35页 |
| 3.1.3 Problems in Indentifying Chinese SAV | 第35页 |
| 3.1.4 Other Problems in Identifying Chinese Interpersonal Words | 第35-37页 |
| 3.2 Criteria for Classifying Chinese Interpersonal Words | 第37-48页 |
| 3.2.1 Criteria for Separating Chinese DAV from the IAVs and the IAVsfrom the SVs | 第37-39页 |
| 3.2.2 General Criteria for Classifying Chinese Interpersonal Words | 第39-48页 |
| 3.3 Research Rationale | 第48-50页 |
| 3.4 Conclusion | 第50-51页 |
| CHAPTER 4 METHODOLOGY | 第51-63页 |
| 4.1 Sampling Procedure | 第51-55页 |
| 4.2 Text Labeling Method | 第55-57页 |
| 4.3 Category Coding and Abstractness Calculation Method | 第57-58页 |
| 4.4 Data Analysis Methods | 第58-59页 |
| 4.4.1 Methods for Analyzing Language Abstraction Pattern | 第58-59页 |
| 4.4.2 Methods for Analyzing the Frequent Interpersonal Words | 第59页 |
| 4.5 Overalll Statistics | 第59-61页 |
| 4.6 Conclusion | 第61-63页 |
| CHAPTER 5 FINDINGS AND DISCUSSIONS | 第63-85页 |
| 5.1 Language Abstraction Pattern in Different Types of Advertisements | 第63-75页 |
| 5.1.1 Language Abstraction in Different Industries’ Advertisements | 第63-66页 |
| 5.1.2 Language Abstraction across Different Advertising AppealStrategies | 第66-69页 |
| 5.1.3 Language Abstraction across Different Promotion Objects | 第69-71页 |
| 5.1.4 Language Abstraction in Advertisements with Different TargetGender | 第71-75页 |
| 5.2 An Overview of the Frequent Interpersonal Words in the Collected File | 第75-78页 |
| 5.3 Discussion | 第78-83页 |
| 5.3.1 Insights into Language Abstraction in Chinese WeiboAdvertisements | 第78-81页 |
| 5.3.2 Insights into Language Abstraction and Advertisement Design | 第81-83页 |
| 5.4 Conclusion | 第83-85页 |
| CHAPTER 6 CONCLUSION | 第85-89页 |
| 6.1 Major Findings | 第85-87页 |
| 6.2 Limitations and Suggestions for Future Studies | 第87-89页 |
| BIBLIOGRAPHY | 第89-99页 |
| ACKNOWLEDGEMENTS | 第99-101页 |
| APPENDIX A | 第101-145页 |
| 个人简历、在学期间的学术论文与研究成果 | 第145页 |
