| 中文摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| CHAPTER ONE INTRODUCTION | 第9-15页 |
| ·MOTIVATION AND SIGNIFICANCE OF THIS RESEARCH | 第9-11页 |
| ·RESEARCH QUESTIONS AND METHODOLOGY | 第11-13页 |
| ·THE ORGANIZATION OF THE THESIS | 第13-15页 |
| CHAPTER TWO LITERATURE REVIEW | 第15-26页 |
| ·DEFINITION, CLASSIFICATION, ROLES AND FUNCTIONS OF ADVERTISING | 第15-19页 |
| ·Definition of Advertising | 第15-16页 |
| ·Classification of Advertising | 第16-17页 |
| ·Roles of Advertising | 第17-18页 |
| ·Functions of Advertising | 第18页 |
| ·Written Commercial Advertisement | 第18-19页 |
| ·PREVIOUS STUDIES ON ADVERTISING DISCOURSE | 第19-24页 |
| ·Study Origins on Discourse Analysis | 第19-21页 |
| ·Studies on Advertising Discourse Abroad | 第21-23页 |
| ·Studies on Advertising Discourse at Home | 第23-24页 |
| ·SUMMARY | 第24-26页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第26-42页 |
| ·SYSTEMIC-FUNCTIONAL GRAMMAR | 第26-28页 |
| ·THREE METAFUNCTIONS OF LANGUAGE | 第28-30页 |
| ·EXPERIENTIAL FUNCTION | 第30页 |
| ·TRANSITIVITY | 第30-41页 |
| ·Types of Process | 第33-39页 |
| ·Circumstance | 第39-41页 |
| ·SUMMARY | 第41-42页 |
| CHAPTER FOUR ANALYSIS OF TRANSITIVITY SYSTEM IN ENGLISH ADVERTISEMENT | 第42-63页 |
| ·PRACTICAL ANALYSIS OF TRANSITIVITY STRUCTURE OF SAMPLE ADVERTISEMENT TEXTS | 第42-52页 |
| ·Sample One: Toyota’s advertisement from National Geographic (March, 2007) | 第43-46页 |
| ·Sample Two: GM’s advertisement on Time (February, 2006) | 第46-48页 |
| ·Sample Three ：Virgin Atlantic Airways’advertisement from Advertising English | 第48-51页 |
| ·Sample Four: Nike’s advertisement featured by Kobe Bryant from internet | 第51-52页 |
| ·ANALYSIS OF PROCESSES IN ADVERTISEMENT TEXTS | 第52-57页 |
| ·Analysis of Material Processes | 第53-55页 |
| ·Analysis of Relational Processes | 第55-56页 |
| ·Analysis of Mental Processes | 第56-57页 |
| ·ANALYSIS OF PARTICIPANTS IN ADVERTISEMENT TEXT | 第57-59页 |
| ·ANALYSIS OF CIRCUMSTANCES IN ADVERTISEMENT TEXT | 第59-61页 |
| ·SUMMARY OF THE ANALYSIS | 第61-63页 |
| CHAPTER FIVE CONCLUSION | 第63-67页 |
| ·SUMMARY OF THE STUDY | 第63-65页 |
| ·LIMITATIONS OF THE STUDY | 第65页 |
| ·SUGGESTIONS FOR FUTURE STUDY | 第65-67页 |
| BIBLIOGRAPHY | 第67-70页 |
| Appendix 1 Toyota’s advertisement from National Geographic (March, 2007) | 第70-71页 |
| Appendix 2 GM’s advertisement on Time (February, 2006) | 第71-72页 |
| Appendix 3 Virgin Atlantic Airways’ advertisement from Advertising English | 第72-73页 |
| Appendix 4 Nike’s advertisement featured by Kobe Bryant from internet | 第73-74页 |
| Acknowledgements | 第74页 |
