| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| List of Tables and Figures | 第7-10页 |
| Introduction | 第10-15页 |
| 1. The Motivation of the Present Study | 第10-12页 |
| 2. Significance in the Proposed Study | 第12-14页 |
| 3. Organization of the Thesis | 第14-15页 |
| Chapter One Literature Review of Trademark Translation | 第15-21页 |
| 1.1 Domestic Research on Trademark Translation | 第15-18页 |
| 1.2 Overseas Research on Trademark Translation | 第18-19页 |
| 1.3 Summary | 第19-21页 |
| Chapter Two Trademark and Trademark Translation | 第21-31页 |
| 2.1 About Trademark | 第21-23页 |
| 2.1.1 Definition of the Trademark | 第21-22页 |
| 2.1.2 Classifications of the Trademark | 第22-23页 |
| 2.2 Cultural Properties of Trademark | 第23-27页 |
| 2.2.1 Trademark as the Stigma of Times | 第24页 |
| 2.2.2 The Influence of Social Ideology | 第24-25页 |
| 2.2.3 Trademark as the Cultural Reflection | 第25页 |
| 2.2.4 Cultural Properties in Its Formation | 第25-27页 |
| 2.3 Commonly-applied Methods in Trademark Translation | 第27-31页 |
| 2.3.1 Complete Transliteration | 第28-29页 |
| 2.3.2 Complete Literal Translation | 第29-30页 |
| 2.3.3 Semantic Transliteration | 第30-31页 |
| Chapter Three Cross-cultural Integration in Trademark Translation | 第31-42页 |
| 3.1 Language, Culture and Communication in Cross-cultural Translation | 第31-36页 |
| 3.1.1 The Relationship of Language and Culture | 第31-33页 |
| 3.1.2 Mental Culture and Language Culture in Cross-cultural Translation | 第33-34页 |
| 3.1.3 Communication | 第34-36页 |
| 3.2 Cross-cultural Communication in Trademark Translation | 第36-38页 |
| 3.2.1 Samovar’s Dynamic Process of Cross-cultural Communication | 第36-37页 |
| 3.2.2 Hall’s Hidden Culture in Cross-cultural Communication | 第37-38页 |
| 3.2.3 Trademark Translation as a Cross-cultural Communication | 第38页 |
| 3.3 Berry’s Model of Cross-Cultural Integration in Trademark Translation | 第38-42页 |
| 3.3.1 The Integration in Berry’s Model of Psychological Acculturation | 第38-40页 |
| 3.3.2 Trademark Translation in Cross-cultural Integration | 第40-42页 |
| Chapter Four The Cross-cultural Integration of Animal-word Trademark Translation in Sun Tzu on the Art of War | 第42-73页 |
| 4.1 Cultural Connotations of Animal-word in English and Chinese | 第42-49页 |
| 4.1.1 Associations of 38 Animals | 第43-44页 |
| 4.1.2 Animals Representing 7 Human Characters | 第44-45页 |
| 4.1.3 Different Animal-word Connotations in Cross-Cultural Translation | 第45-49页 |
| 4.2 Crossover of the Military Tactics | 第49-51页 |
| 4.3 Cross-cultural Integrated Tactics in Animal-word Trademark Translation | 第51-66页 |
| 4.3.1 Know the Enemy and Know Yourself | 第51-56页 |
| 4.3.2 Indirect Tactics Secures Victory | 第56-59页 |
| 4.3.3 Entice by Holding out Baits | 第59-61页 |
| 4.3.4 Modify the Tactics and Succeed in Wining | 第61-64页 |
| 4.3.5 Freely Traversed by Both Sides | 第64-66页 |
| 4.4 Modifications of 12 Translated Trademarks in Integrated Tactics | 第66-73页 |
| Conclusion | 第73-76页 |
| Acknowledgements | 第76-77页 |
| Bibliography | 第77-80页 |
| Academic Achievements | 第80页 |
