| 摘要 | 第1-7页 |
| Abstract | 第7-12页 |
| Introduction | 第12-20页 |
| ·Research Background and Significance | 第12-17页 |
| ·Research of Company Publicity Material Translation | 第13-15页 |
| ·Research of Adaptation Theory Used in Translation | 第15-17页 |
| ·Objectives of the Study | 第17页 |
| ·Method and Data Collection | 第17-18页 |
| ·Thesis Structure | 第18-20页 |
| Chapter 1 Overview of Adaptation Theory | 第20-30页 |
| ·Adaptation Theory | 第20-26页 |
| ·Main Concepts of Adaptation Theory | 第21-22页 |
| ·Three Properties of Language | 第22-23页 |
| ·Four Angles of Adaptability | 第23-26页 |
| ·Enlightenments of Adaptation Theory upon Translation | 第26-30页 |
| ·Translation as Continuous Process of Choice | 第26-28页 |
| ·Translation as Process of Dynamic Adaptation | 第28-30页 |
| Chapter 2 Overview of Company Publicity Material | 第30-54页 |
| ·Description of Company Publicity Material | 第30-32页 |
| ·Formal Features of Company Publicity Material | 第32-33页 |
| ·Difference of Chinese and English Company Publicity Material | 第33-54页 |
| ·Genre Difference | 第33-38页 |
| ·Style Difference | 第38-50页 |
| ·Cultural Difference | 第50-54页 |
| Chapter 3 Problems in C-E Translation of Company Publicity Material | 第54-82页 |
| ·Unreasoble Texture | 第55-56页 |
| ·Problems Caused by Linguistic Differences | 第56-69页 |
| ·Misuse of Word and Concept Mistranslation | 第57-63页 |
| ·Word-for-word Translation | 第63-66页 |
| ·Chinglish | 第66-69页 |
| ·Problems Caused by Cultural Difference | 第69-82页 |
| ·Over-translation | 第70-72页 |
| ·Under-translation | 第72-73页 |
| ·Redundancy | 第73-78页 |
| ·Mistranslation | 第78-82页 |
| Chapter 4 Adaptation in Translation of Company Publicity Material | 第82-102页 |
| ·Adaptation to Linguistic Features | 第83-88页 |
| ·Lexical Level | 第83-85页 |
| ·Rhetoric Level | 第85-86页 |
| ·Syntactic Level | 第86-87页 |
| ·Discourse Level | 第87-88页 |
| ·Adaptation to Socio-cultural World | 第88-94页 |
| ·Aesthetic Appeal | 第89-90页 |
| ·Value System | 第90-92页 |
| ·Customs and habits | 第92-93页 |
| ·Cognitive Elements | 第93-94页 |
| ·Dynamic Adaptation | 第94-97页 |
| ·Dynamic Adaptation to Context | 第94-96页 |
| ·Dynamic Adaptation to Pragmatic Strategies | 第96-97页 |
| ·Salience of Adaptation | 第97-102页 |
| ·Salience Concerning Norms | 第98-99页 |
| ·Salience Concerning Purpose | 第99-102页 |
| Conclusion | 第102-105页 |
| Bibliography | 第105-109页 |
| Acknowledgements | 第109页 |
