| 内容提要 | 第1-5页 |
| Synopsis | 第5-7页 |
| 摘要 | 第7-10页 |
| Abstract | 第10-16页 |
| Chapter One Introduction | 第16-20页 |
| ·Research Background | 第16-18页 |
| ·Purpose of the Study | 第18-19页 |
| ·Organization of the Thesis | 第19-20页 |
| Chapter Two Literature Review | 第20-39页 |
| ·Theoretical Framework | 第20-31页 |
| ·Brief Introduction of CDA | 第20-23页 |
| ·Transitivity in Systemic Functional Grammar | 第23-30页 |
| ·Fairclough’s Three-Dimension Framework | 第30-31页 |
| ·Studies of Advertisements | 第31-36页 |
| ·General Introduction of Advertisements | 第31-33页 |
| ·Uniqueness of Camel Tobacco Advertisements | 第33-36页 |
| ·Previous Applications of Transitivity to Advertisements | 第36-39页 |
| Chapter Three Methodology | 第39-42页 |
| ·Research Questions | 第39页 |
| ·Data Collection | 第39-40页 |
| ·Data Analysis | 第40-42页 |
| Chapter Four Transitivity Analysis of Camel Advertisement | 第42-86页 |
| ·Structure Distribution of Camel Advertisements | 第42-45页 |
| ·The Transitivity Analysis of Camel Advertisements in Each Developing Period | 第45-70页 |
| ·Transitivity Analysis of Camel Advertisements in Establishing Time | 第46-53页 |
| ·Transitivity Analysis of Camel Advertisements in Golden Time | 第53-59页 |
| ·Transitivity Analysis of Camel Advertisements in Anti-smoking Time | 第59-65页 |
| ·Transitivity Analysis of Camel Advertisements in Ban’s Time | 第65-70页 |
| ·The Trend Variation in Transitivity System of Camel Advertisements | 第70-86页 |
| ·Process Trend Analysis | 第71-76页 |
| ·Participant Trend Analysis | 第76-79页 |
| ·Circumstance Trend Analysis | 第79-86页 |
| Chapter Five Conclusion | 第86-91页 |
| ·Main Findings | 第86-89页 |
| ·Implications | 第89页 |
| ·Limitations | 第89-91页 |
| References | 第91-95页 |
| Acknowledgements | 第95页 |
