| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| 1 Introduction | 第10-15页 |
| 1.1 Research Background of the Study | 第10-11页 |
| 1.2 Purpose and Significance of the Study | 第11-12页 |
| 1.3 Research Questions and Research Methodology of the Study | 第12-13页 |
| 1.4 Layout of the Study | 第13-15页 |
| 2 Literature Review | 第15-23页 |
| 2.1 Philosophical Basis of Iconicity | 第15页 |
| 2.2 Definitions of Iconicity | 第15-17页 |
| 2.3 Classification of Iconicity | 第17-18页 |
| 2.4 Debate Between Iconicity and Arbitrariness | 第18-19页 |
| 2.5 Previous Studies on Iconicity | 第19-21页 |
| 2.5.1 Previous Studies on Iconicity Abroad | 第19-21页 |
| 2.5.2 Previous Studies on Iconicity at Home | 第21页 |
| 2.6 Summary | 第21-23页 |
| 3 Theoretical basis | 第23-29页 |
| 3.1 Basis of Peircean Semiotic Theory | 第23-24页 |
| 3.2 Definitions and Components of Peircean Signs | 第24-26页 |
| 3.3 Major Iconicity Principles from Peircean Semiotics Perspective | 第26-29页 |
| 4 Application of Iconicity in APIA | 第29-51页 |
| 4.1 Representations of Iconicity in APIA | 第29-41页 |
| 4.1.1 Representations of Imagic Iconicity | 第29-32页 |
| 4.1.2 Representations of Diagrammatic Iconicity | 第32-39页 |
| 4.1.3 Representations of Metaphor Iconicity | 第39-41页 |
| 4.2 Enhancing Attraction and Persuasiveness of Iconicity in APIA | 第41-51页 |
| 4.2.1 Using Imagic Iconicity to Enhance Attraction and Persuasiveness | 第41-43页 |
| 4.2.2 Using Diagrammatic Iconicity to Enhance Attraction and Persuasiveness..- 34 | 第43-48页 |
| 4.2.3 Using Metaphor Iconicity to Enhance Attraction and Persuasiveness | 第48-51页 |
| 5 Conclusion | 第51-53页 |
| 5.1 Major Findings of the Study | 第51-52页 |
| 5.2 Implications of the Study | 第52页 |
| 5.3 Limitations and Suggestions for Further Research | 第52-53页 |
| References | 第53-56页 |
| Acknowledgements | 第56-57页 |
