| 中文摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Chapter One Introduction | 第11-14页 |
| 1.1 Background of the study | 第11页 |
| 1.2 Objectives of the study | 第11-12页 |
| 1.3 Organization of the thesis | 第12-14页 |
| Chapter Two Literature Review | 第14-28页 |
| 2.1 Dialogism | 第14-19页 |
| 2.1.1 Definition of Dialogism | 第14-15页 |
| 2.1.2 Classifications of Dialogism | 第15-16页 |
| 2.1.3 Features of Dialogism | 第16-17页 |
| 2.1.4 Studies of Dialogism Abroad | 第17-18页 |
| 2.1.5 Studies of Dialogism in China | 第18-19页 |
| 2.2 Advertising Discourse | 第19-25页 |
| 2.2.1 Definition of Advertising Discourse | 第20-21页 |
| 2.2.2 Categories of Advertising Discourse | 第21-23页 |
| 2.2.3 Functions of Advertising Discourse | 第23-25页 |
| 2.3 Studies of Dialogism in English Commercial Advertising Discourse | 第25-28页 |
| 2.3.1 Studies of Dialogism in English Commercial Advertising Discourse Abroad | 第25-26页 |
| 2.3.2 Studies of Dialogism in English Commercial Advertising Discourse in China | 第26-28页 |
| Chapter Three Methodology | 第28-33页 |
| 3.1 Research Questions | 第28页 |
| 3.2 Research Method | 第28-29页 |
| 3.3 Data Collection | 第29-33页 |
| Chapter Four Realization of Dialogism in English Commercial Advertisements | 第33-71页 |
| 4.1 Characteristics of Dialogism | 第33-56页 |
| 4.1.1 Ostensive Dialogism | 第34-42页 |
| 4.1.2 Covert Dialogism | 第42-56页 |
| 4.2 Realization of Dialogism in English Commercial Advertising | 第56-67页 |
| 4.2.1 Halliday’s Standpoint on Interpersonal Function | 第56-58页 |
| 4.2.2 Other Scholars’ Views on Interpersonal Function | 第58页 |
| 4.2.3 Realization of Dialogism in Interpersonal Function | 第58-67页 |
| 4.3 Functions of Dialogism in English Commercial Advertising | 第67-71页 |
| Chapter Five Conclusion | 第71-77页 |
| 5.1 Major Findings | 第71-73页 |
| 5.2 Implications of the Present Study | 第73-74页 |
| 5.3 Limitations of the Present Study | 第74-75页 |
| 5.4 Suggestions for Further Study | 第75-77页 |
| Bibliography | 第77-80页 |
| Acknowledgements | 第80-81页 |
| 导师和作者简介 | 第81页 |
