| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-8页 |
| Table of Contents | 第8-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·Research Background | 第10页 |
| ·Research Significance and Questions | 第10-11页 |
| ·Data Collection and Methodology | 第11页 |
| ·The Structure of the Thesis | 第11-14页 |
| Chapter 2 Literature Review | 第14-22页 |
| ·Cosmetic Advertising and Its Function | 第14-16页 |
| ·Previous Studies on Advertising Translation | 第16-17页 |
| ·Aesthetic Features of Cosmetic Advertising and Inadequacy of Previous Studies on Cosmetic Advertising Translation | 第17-20页 |
| ·Summary | 第20-22页 |
| Chapter 3 On the Theory of Reception Aesthetics | 第22-30页 |
| ·General Introduction to Reception Aesthetics | 第22-23页 |
| ·Main Concepts of Reception Aesthetics | 第23-27页 |
| ·Jauss’s “horizon of expectation” | 第23-24页 |
| ·Subjective status of TL- readers | 第24-25页 |
| ·Indeterminacy and blank of meaning | 第25-26页 |
| ·Iser’s “vocative structure” | 第26-27页 |
| ·Reception Aesthetics and Cosmetic Advertising Translation | 第27-30页 |
| Chapter 4 Analysis of Extant Cosmetic advertising translation from the perspective of Reception Aesthetics | 第30-42页 |
| ·Problems in Cosmetic Advertising Translation according to Reception Aesthetics | 第30-33页 |
| ·The over-play of translator’s subjectivity | 第30-31页 |
| ·Mistranslation | 第31-32页 |
| ·Untranslatability | 第32-33页 |
| ·Strategies Adopted in Successful Cosmetic Advertising Translation | 第33-36页 |
| ·Foreignization | 第34-35页 |
| ·Domestication | 第35-36页 |
| ·The Successful Reproduction of Aesthetic Values in Cosmetic Advertising Translation | 第36-42页 |
| ·The reproduction of beauty in form | 第37-38页 |
| ·The reproduction of beauty in content | 第38-39页 |
| ·Harmonious unification between form and content | 第39-42页 |
| Chapter 5 Suggested Principles and Methods for Cosmetic Advertising Translation | 第42-52页 |
| ·Principles for Cosmetic Advertising Translation | 第42-45页 |
| ·Concerns for TL-receptor’s cognitive psychology | 第42-43页 |
| ·Concerns for TL-receptor’s linguistic habit | 第43-44页 |
| ·Concerns for TL-receptor’s cultural psychology | 第44-45页 |
| ·Translating Methods for Cosmetic Advertising Translation | 第45-52页 |
| ·Literal translation | 第46-47页 |
| ·Free translation | 第47-48页 |
| ·Creative translation | 第48-49页 |
| ·Adapted translation | 第49-52页 |
| Chapter 6 Concluding Remarks | 第52-54页 |
| Bibliography | 第54-56页 |
| 攻读学位期间发表的学术论文目录 | 第56-57页 |
