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意向性视域下的商业广告语分析

Acknowledgements第4-5页
Abstract第5-7页
摘要第8-12页
Chapter One Introduction第12-20页
    1.1 Research Background第12-13页
    1.2 Aims of the Study第13-16页
    1.3 Motivation and Significance of the Study第16-17页
    1.4 Research Questions第17-18页
    1.5 Data Collection and Methods of the Study第18页
    1.6 Layout of the Thesis第18-20页
Chapter Two Literature Review第20-36页
    2.1 Advertisements and Commercial Advertisements第20-23页
    2.2 Literature Review on Commercial Advertising Slogans第23-35页
        2.2.1 Studies on Commercial Advertising Slogans Abroad第24-27页
        2.2.2 Studies on Commercial Advertising Slogans at Home第27-35页
    2.3 Summary第35-36页
Chapter Three Theoretical Framework第36-46页
    3.1 Early Inquiry into Intentionality第36-39页
    3.2 John Searle’s Theory of Intentionality第39-43页
        3.2.1 Implication of Intentionality第40页
        3.2.2 Two Properties of Intentionality第40-41页
        3.2.3 Structure of Intentionality第41-43页
    3.3 Summary第43-46页
Chapter Four Intentionality in Modern Commercial Advertising Slogans第46-68页
    4.1 Aboutness in Commercial Advertising Slogans第49-55页
    4.2 Representation in Commercial Advertising Slogans第55-61页
    4.3 Intentional Structure in Commercial Advertising Slogans第61-68页
Chapter Five Conclusion第68-72页
    5.1 Major Findings第68-70页
    5.2 Limitation of the Study第70页
    5.3 Suggestions for Further Research第70-72页
Bibliography第72-78页
攻读学位期间发表的学术论文第78-79页

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