Acknowledgements | 第3-5页 |
Abstract | 第5-6页 |
摘要 | 第7-12页 |
List of Figures | 第12-13页 |
Chapter One Introduction | 第13-23页 |
1.1 Research Orientation | 第13-16页 |
1.2 Significance of the Study | 第16-17页 |
1.3 Theoretical Basis | 第17-19页 |
1.4 Research Questions | 第19页 |
1.5 Methodology and Data Collection | 第19-20页 |
1.6 Organization of the Thesis | 第20-23页 |
Chapter Two Literature Review | 第23-33页 |
2.1 Introduction to Bumper Stickers | 第23-25页 |
2.1.1 The Definition of Bumper Stickers | 第23页 |
2.1.2 Development of Bumper Sticker | 第23-25页 |
2.2 Overview of Previous Studies on Bumper Sticker Abroad | 第25-26页 |
2.3 Overview of Previous Studies on Bumper Sticker at Home | 第26-30页 |
2.2.1 The Sociological View | 第27-28页 |
2.2.2 The Rhetorical View | 第28页 |
2.2.3 The Pragmatic View | 第28-29页 |
2.2.4 The Cognitive View | 第29-30页 |
2.4 The Achievements and Limitations of Previous Studies | 第30-31页 |
2.5 The Advantage of This Study | 第31-33页 |
Chapter Three Theoretical Framework | 第33-47页 |
3.1 Leading Remarks | 第33页 |
3.2 Conceptual Integration | 第33-44页 |
3.2.1 Theoretical Background of Conceptual Integration Theory | 第33-35页 |
3.2.2 Mental Space and Conceptual Integration | 第35-39页 |
3.2.3 Operation Processes of Integration | 第39-40页 |
3.2.4 Conceptual Integration Networks | 第40-44页 |
3.3 Theoretical Framework used in This Thesis | 第44-45页 |
3.4 Summary | 第45-47页 |
Chapter Four Classification of Bumper Stickers | 第47-57页 |
4.1 Classification of Bumper Stickers in Terms of Function | 第47-50页 |
4.1.1 Warning Bumper Stickers | 第47-48页 |
4.1.2 Personalized Bumper Stickers | 第48页 |
4.1.3 The Type of Abreacting Feeling | 第48-49页 |
4.1.4 The Type of Stating Attitude | 第49-50页 |
4.2 Classification of Bumper Stickers in Terms of Form | 第50-51页 |
4.2.1 Phonetic Aspect | 第50页 |
4.2.2 Morphological Aspect | 第50-51页 |
4.2.3 Grammatical Aspect | 第51页 |
4.3 The Features of Warning Bumper Stickers | 第51-56页 |
4.3.1 Rhetorical Features | 第52-54页 |
4.3.2 Morphological Features | 第54-55页 |
4.3.3 Syntactic Features | 第55-56页 |
4.4 Summary | 第56-57页 |
Chapter Five The Meaning Construction of Warning Bumper Stickers | 第57-83页 |
5.1 Leading Remarks | 第57页 |
5.2 Reasons for Choosing Warning Bumper Stickers as the Object | 第57-59页 |
5.3 The Generative and Understanding Mechanisms of Warning Bumper Stickers | 第59-61页 |
5.4 The Meaning Construction Processes of Warning Bumper Sticker | 第61-67页 |
5.4.1 Inputs of Warning Bumper Sticker | 第61-62页 |
5.4.2 Cross-space Mapping and Selective Projection | 第62-64页 |
5.4.3 Compression of Vital Relations in Integration | 第64-65页 |
5.4.4 Emergent Structure | 第65-67页 |
5.5 Analysis of Warning Bumper Stickers on the Basis of Five Networks | 第67-82页 |
5.5.1 Analysis of Warning Bumper Stickers in Simplex Network | 第67-70页 |
5.5.2 Analysis of Warning Bumper Stickers in Mirror Network | 第70-72页 |
5.5.3 Analysis of Warning Bumper Stickers in Single-scope Network | 第72-75页 |
5.5.4 Analysis of Warning Bumper Stickers in Double-scope Network | 第75-78页 |
5.5.5 Analysis of Warning Bumper Stickers in Multiple-blend Network | 第78-82页 |
5.6 Summary | 第82-83页 |
Chapter Six Conclusion | 第83-87页 |
6.1 Summary of the Research | 第83页 |
6.2 Main Findings of the Study | 第83-84页 |
6.3 Limitations and Suggestions for Further Research | 第84-87页 |
Bibliography | 第87-91页 |
Appendix 1 Bumper Stickers | 第91-101页 |
Appendix 2 Bumper Stickers Processed through the Simplex Network | 第101-103页 |
Appendix 3 Bumper Stickers Processed through the Mirror Network | 第103-105页 |
Appendix 4 Bumper Stickers Processed through the Single-scope Network | 第105-107页 |
Appendix 5 Bumper Stickers Processed through the Double-scope Network | 第107-108页 |
Appendix 6 Bumper Stickers Processed through the Multiple-blend Network | 第108-109页 |
攻读学位期间发表的学术论文 | 第109-110页 |