| Acknowledgements | 第1-3页 |
| Abstract | 第3-7页 |
| Chapter One Introduction | 第7-13页 |
| ·Definition of Advertising | 第7-8页 |
| ·Elements of Advertising | 第8-9页 |
| ·Classification of Advertising | 第9-10页 |
| ·Objectives of Advertising | 第10-11页 |
| ·Research Achievements on English Advertising Language | 第11页 |
| ·Significance of This Study of English Advertising Language | 第11-13页 |
| Chapter Two Wording Characteristics of English Advertising Texts | 第13-26页 |
| ·Frequent Use of Proper Names | 第13-14页 |
| ·Frequent Use of Monosyllabic Verbs | 第14-15页 |
| ·Frequent Use of Adjectives | 第15-17页 |
| ·Common Employment of Compounds | 第17-18页 |
| ·Common Employment of Personal Pronouns | 第18-23页 |
| ·Clever Use of Coinages | 第23-26页 |
| Chapter Three Grammatical Features of English Advertising Texts | 第26-38页 |
| ·Frequent Use of Simple Sentences | 第26-27页 |
| ·Frequent Use of Interrogative Sentences | 第27-29页 |
| ·Frequent Use of Imperative Sentences | 第29-30页 |
| ·Frequent Use of the Simple Present Tense | 第30-31页 |
| ·Frequent Use of Conditional Sentences | 第31-32页 |
| ·Frequent Use of Comparative Constructions | 第32-34页 |
| ·Common Employment of Elliptical Sentences | 第34-35页 |
| ·Common Employment of Disjunctive Elements | 第35-36页 |
| ·Listing language | 第36-38页 |
| Chapter Four Rhetorical Devices in English Advertisements | 第38-51页 |
| ·Simile | 第38-39页 |
| ·Metaphor | 第39-40页 |
| ·Personification | 第40-41页 |
| ·Pun | 第41-43页 |
| ·Antithesis | 第43-44页 |
| ·Alliteration | 第44-45页 |
| ·Repetition | 第45-46页 |
| ·Parallelism | 第46-48页 |
| ·Parody | 第48-51页 |
| Chapter Five Conclusion | 第51-59页 |
| ·Influence on English Language | 第51-52页 |
| ·Trend of English Advertising | 第52-54页 |
| ·Problems in English Advertising | 第54-59页 |
| Notes | 第59-61页 |
| Bibliography | 第61-62页 |
